12 Dec 3 Reasons To Experiment With Your Marketing
By Bobbie Anne Williams, Marketing Assistant
It’s human nature to stick to what you know. It’s comfortable, safe, and easy. Unfortunately in marketing, that can really put a damper on your marketing results. As we close in on 2020, I encourage you to experiment with your marketing. Try a feature you’ve never used, test a different style of content, change your verbiage around, use a new medium. There are a variety of ways to experiment, and I’m going to give you 3 reasons why it’s important:
Written words, audio, and visuals resonate at different levels with each individual that comes in contact with your marketing. Where a blog will catch the eye of an avid reader, it may not attract someone who prefers to consume podcasts. Short videos may be appealing to someone who doesn’t have time for a podcast. Experiment with new mediums to be more accessible for your target audience and to resonate with people.
A/B testing, also known as split testing, is marketing experimentation at it’s finest. This is comparing two variations of a marketing campaign such as verbiage, call-to-action, demographic, etc. This allows you to clearly see what your audience will respond to best. This type of marketing will help you provide higher value to customers, increase engagement, and receive better conversion rates. No experimenting = no data.
If your experiment flops, that’s great too! Okay, I know that does not sounds like a positive point, but you can learn from it to create something better. If your marketing becomes stagnant, then you will miss out on the opportunities that can make a huge difference in your business… like a piece of content that goes viral. If you are feeling stuck, I’m here to help. Simply reach out to BobbieAnne@germono.com or connect with me on social media.