Author: Jessica Yost

Last month we discussed several ways to create marketing plans and we wanted to take a few minutes to explain why. Since we want you to truly understand their importance, today the team discusses the nitty-gritty behind why having a strategic marketing plan matters. 1. A...

As a supplement to our marketing coaching sessions, we offer a workshop series called Lattes and Laptops.  Recent workshop topics include "Camera Ready" and "Facebook Advertising."  These in-depth, highly informative workshops are a crash course in all things marketing to help your business grow. Think about...

We decided to reach deep into our vault and re-share a previous post to answer a simple question: Why hire an ad agency to manage your advertising? Sometimes, when we're on the fence as to whether or not to jump at an opportunity, it helps to go...

On this #ThrowbackThursday, we're taking it back to when Lindsey was featured by The Milspo Project. Lindsey will attend their MilspoCON in a few weeks, so if you aren't already aware of this incredible organization, read on! From October 2015: I just love being a part of...

By Jessica Yost, Social Media Coordinator Podcasts are the new blog and everyone is jumping on board. For free, you can listen to a story, learn how to run your business, or try to solve a mystery. The key word in that last sentence is listen -...

By Nikki James Zellner, Sr. Marketing Coach The song, “2 of Amerikaz Most Wanted” was released in May of 1996 by Daz Dillinger, Snoop Dogg and Tupac. “Gangsta Party” is the alternative name of the song - and, if you type it into the search bar...

By Jessica Yost, Social Media Coordinator While sunning ourselves at the beach one morning, our lazy lull was disturbed by someone walking around and speaking a little too loudly. Turns out, she was conducting a Facebook Live so her friends could find her. I appreciate this...