15 Feb Show Some “Behind the Scenes” Action

By Agency Manager, Cali Pinkstaff

Are you a Nosey-Nelly? Don’t worry, it’s not a bad trait to have! Believe it or not, we are all curious creatures by nature. Want to know how I know? How many pages are you currently following that showcase on a regular basis the process of their product or service? If you follow at least one, you my friend, are nosey! Now let’s turn this around in the perspective of you, the business owner. How can you use this to your advantage? *light bulb* Show behind the scenes footage of your business on your social media feeds!

In the past, we’ve discussed how well videos perform opposed to static images. Combining behind the scenes with video makes for the perfect recipe. When you allow people in, they are more likely to trust you. Let them see what a normal day for your company looks like. Is there more to your company than the eye can see? Remember, we don’t follow brands – we follow the people behind it.

Ideas on Behind the Scenes content:

• How is your product made?
• How long does it take you to do a certain task?
• How many people does it take to make what you do happen?
• Who is behind what? Highlight your employees!
• Tell your story. How did you come to be? What are/were your challenges?

Don’t be afraid to get personal with your videos either. Be authentic. We want your followers to see the nitty, gritty, raw version of you!

NOW: I challenge you to a behind the scenes post this week! Let’s see what you’ve got!

Need help coming up with content for your social media feeds? We can create these posts for you! This is just one of the many services we offer. For more information, feel free to drop me a line at cali@germono.com!