The Germono Advertising Company Blog

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/4875276/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this episode of Drop and Give Me 20, Lindsey Germono speaks with Lt. Colonel Matt Butler, founder of Rollors, a unique and fun outdoor...

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/4868384/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this special, four-part mini-series of Drop and Give Me 20, Lindsey Germono focuses on closing out 2016 with a bang! Join the discussion as...

We release a new episode on the 1st and 15th of every month. Next up is Lt. Col. Matt Butler of Rollors! He shares a lot of great advice about packaging, retail, and the power...

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/4831098/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this episode of Drop and Give Me 20, Lindsey Germono speaks with Rocky Harrigan, co-founder of Unbranded AR, an internet-based provider of firearms focusing...

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/4786016/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this episode of Drop and Give Me 20, Lindsey Germono speaks with Marc Bethel, the founder  of Commonwealth Creative Marketing. CCM is an ad...

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/4740232/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this episode of Drop and Give Me 20, Lindsey Germono speaks with Kristen Smith, the Owner of Barks and Bows. Barks and Bows creates...

Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles: