The Germono Advertising Company Blog

By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles:

In this episode, of Drop and Give Me 20, Lindsey Germono speaks with Jonathan Hudgins, the Co-founder and President of Flying Scarfs.  Flying Scarfs is a social business creating intelligent solutions for peace, stability, and economic freedom in developing countries. Important topics they discuss: Jonathan's background...

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/4670523/height/100/width/480/thumbnail/no/render-playlist/no/theme/standard-mini" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this episode of Drop and Give Me 20, Lindsey Germono speaks with Elizabeth Boardman, the Co-founder and Executive Director of The Milspo Project. The Milspo Project is a 501(c)(3) nonprofit that helps military spouses...

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/4640521/height/100/width/480/thumbnail/no/render-playlist/no/theme/standard-mini" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Here we go! Welcome to Drop and Give Me 20! As you might expect or know personally, the military community is full of successful business owners, managers, and leaders across all industries, military and civilian....

This post is a perfect example of having to interrupt your scheduled marketing posts to insert current experiences. January's theme for me was restructuring and getting the company lined up for HUGE movement. I have been running operations pretty smoothly, but last year I knew I...

Oh I've been looking forward to this date- the 2nd anniversary of launching my advertising agency, Germono Advertising Company! I love being a media buyer for businesses in Hampton Roads, VA. I've been in sales pretty much my entire life and in my opinion, being a...