Germono Blog

Shift happens: My story of transition from corporate career woman to military spouse, mom and virtual coach By Nikki James Zellner, Senior Marketing Coach I didn't realize how drastically my life had changed until I looked at...

Rachael Somplasky joins the Germono Advertising Company team with a decade of sales experience in traditional and digital media, as well as the tactical industry. As Brand Associate, Rachael will focus on combining creative elements...

By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles: