Germono Blog

Rachael Somplasky joins the Germono Advertising Company team with a decade of sales experience in traditional and digital media, as well as the tactical industry. As Brand Associate, Rachael will focus on combining creative elements...

By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles:

Oh I've been looking forward to this date- the 2nd anniversary of launching my advertising agency, Germono Advertising Company! I love being a media buyer for businesses in Hampton Roads, VA. I've been in sales pretty...

I'm counting down to the 2 year anniversary of launching Germono Advertising Company and I'm almost there! Today's post: Learning. You can learn a lot from your customers/clients and they from you. When I first start...