Social Media

By Lindsey Germono, Germono Advertising Company President Today’s business owners have a tough time when it comes to marketing and advertising, especially those businesses with limited advertising budgets. We work with a lot of businesses that fall in the startup, small business, solopreneur area to help...

By Rachael Somplasky, Brand Associate Do You Pin? The one social media outlet that tends to get overlooked by a majority of businesses is Pinterest. However, if used correctly it can help boost traffic to your website, blog or Instagram page. Here are a few facts that...

By Rachael Somplasky, Brand Associate Below are 3 quick and easy tricks to use on your Instagram page.   From novice to advanced, the following tips add more creativity, solutions and visibility to your Instagram page.  I just learned about one of the icons and my mind...

By Rachael Somplasky, Brand Associate Trying to figure out what blog topic to discuss this week? New to blogging for your business and don’t have a clue what to talk about? I too find myself in this same predicament when it comes time to compose material for my...

By Nikki James Zellner, Senior Marketing Coach Video increases conversion and engagement rates more than any other content - so why aren’t you doing more of it? Here’s the skinny on video: Videos can be pre-recorded, live, or slide-show/movie style. No fancy equipment needed these days! Apps...

By Lindsey Germono, Boss Ninja Okay friends.  You've seen a video on Facebook that you want to share as your page.  That's easy, you just hit share -> share as -> then select your page from your drop down and bada-bing. But what if you want to...

By Nikki James Zellner, Sr. Marketing Coach The song, “2 of Amerikaz Most Wanted” was released in May of 1996 by Daz Dillinger, Snoop Dogg and Tupac. “Gangsta Party” is the alternative name of the song - and, if you type it into the search bar...

7 Reasons Your Business Should Have a Blog By Rachael Somplasky, Brand Associate As our world continues to evolve and technology surges to the forefront, don’t let your marketing fall behind. One easy way to keep up with the changing times is to create a blog. If...

By Lindsey Germono, Boss Ninja It is surprising to me how little we talk about the strategy behind networking on social media sites as business owners.  In fact, I'm always a little thrown back when a business owner tells me that they aren't on social media...