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We release a new episode on the 1st and 15th of every month. Next up is Lt. Col. Matt Butler of Rollors! He shares a lot of great advice about packaging, retail, and the power of the military community as a support system. You can listen...

Written by Lindsey Germono, Germono Advertising Company President and travel junkie In 2011, I went to Tahiti and paid an astronomical amount to hop on the resort’s Wi-Fi to check-in on things back home. Actually, I don’t think it was wireless, I think it was dial...

By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles:

This post is a perfect example of having to interrupt your scheduled marketing posts to insert current experiences. January's theme for me was restructuring and getting the company lined up for HUGE movement. I have been running operations pretty smoothly, but last year I knew I...