Germono Blog

The Social Media Sweet Spot

By BobbieAnne Williams, Marketing Assistant Social media is in a constant state of change. This can make marketing your business exhausting at times while trying to keep up. Let’s be honest, we’re all just out…

Working Ahead: Why It Matters

By Cali Pinkstaff, Agency Manager If you follow our feeds on a regular basis, you may have noticed by now that we like to put an emphasis on planning. Planning ahead is what we specialize…

Back To School Marketing Tips

By Bobbie Anne Williams , Marketing Assistant Back to school season is the cultural start to a new year! Time to *PIVOT* (in my best Ross Geller voice). It’s the point in the year when…

Use Facebook Marketplace To Market Your Business

By Cali Pinkstaff, Agency Manager No you didn’t read the blog title wrong. As of late 2017, Facebook started allowing businesses to market themselves in the Marketplace section! Just as they have improved the “community”…

How To Market With A Personal Touch

By Lindsey Germono Everything you do in your marketing should have your voice and personal touch.  People make connections online more than ever these days, so it’s important to craft your messaging to how you…

Ways To Hightlight Your Team

By Lindsey Germono and Bobbie Anne Williams “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan Bobbie Anne: Is it satisfying to step back to look at and highlight the success of…

Quiet The Noise & Run Your Business Like A Pro!

Are you a do-it-all type of person? Are fellow colleagues and friends constantly commenting on the workload you take on? If you’re starting to feel overwhelmed, this blog post is for you. First things first…I…

Don’t Do Business Alone: Cross Promote!

By Cali Pinkstaff, Agency Manager Cross promoting is a useful tool when it comes to social media marketing. It will allow you to team up with other businesses and communities to expand your reach and…

2 Reasons To Start A Podcast Now

By Bobbie Anne Williams, Marketing Assistant What’s a podcast? To sum it up, it’s a piece of digital audio that’s consumed by streaming or digital download. They’re the modern day radio and they are at…

Tricks to Keep Track of Analytics

By Agency Manager, Cali Pinkstaff When is the last time you took a peek at your analytics? Has it slipped your mind? No worries…start NOW! Keeping tabs on your data is a social media marketing…

Email Newsletters: Are They Right For Your Business?

By Agency Manager, Cali Pinkstaff As a marketing agency, we’re always trying to figure out the best marketing approach for our clients. From choosing which social media platforms will benefit them most, to which print…

3 Tips For Posting During Holidays

By Bobbie Anne Williams, Marketing Assistant Whether it’s a brief summer holiday weekend or an extended winter holiday season, holidays function a little differently in the lives of both customers and businesses. Here are a…

Why Authenticity is Key

By Agency Manager, Cali Pinkstaff   If you hadn’t figured out already, social media is one of the most organic ways to advertise your business. With that being said, a word that goes hand in…

Top 4 Reasons to Create a LinkedIn Profile

By Anna McGrath, Marketing Intern LinkedIn is a unique website and form of social media for anyone in the professional atmosphere. It gives users a chance to connect with professionals in their field and network…

Why You Need To Be Using Stories

By Bobbie Anne Williams, Marketing Assistant The Story feature has made a massive jump in popularity this year! Since arriving on the scene on Snapchat back in 2013, the feature now stretches to other platforms…

It’s All About Branding Yourself

By Cali Pinkstaff, Agency Manager   Brand yourself before you wreck yourself! You hear the word so often, but what does it mean to have a brand or be branded? Before thinking about venturing out…

5 Reasons to Attend a Workshop

By Anna McGrath, Marketing Intern Attending workshops are a fun and different way to gain knowledge on a variety of topics. Attending workshops also introduces many new ideas that may have not been on your…

6 Engaging Videos You Should Try

By Bobbie Anne Williams, Marketing Assistant Static images can get stale for your followers. Engaging videos are a great way to break up your feeds, boost visibility, and change it up with your community! Here…

How We Organize Our Social Feeds

By Cali Pinkstaff, Agency Manager Did you know that here at Germono we average handling anywhere from 16 to 20 account feeds at a time?? With that being said we KNOW you have what it…

Instagram Business Profile Features

By Bobbie Anne Williams, Marketing Assistant Are you using Instagram for your business? Then you should definitely make the switch to an Instagram Business Profile. A Business Profile opens up features to you that can’t…

Tips to Maximize Your Events

Does your business have an event coming up? Maybe you’ve had one in the past. Either way, listen up. Which marketing techniques have you tried using to promote the event? Did you spend beacoup $$…

What is a Facebook Watch Party?

Social media is constantly evolving. Along with trying to keep up with all the new features, you must decide which ones are a good fit for your business.  However, I have to say, Facebook Watch…

Your Target Audience

This week we’ve been talking about “target audience”. What does that mean? Target audience: Particular group of people, identified as the intended recipient of an advertisement or message.   When marketing your business, you always want…

How To Use Facebook Group Units

By Bobbie Anne Williams, Marketing Intern What is a Social Learning Unit? A Facebook group Unit is found in a social learning group on Facebook. These groups have all the features of a normal group,…

Show Some “Behind the Scenes” Action

By Agency Manager, Cali Pinkstaff Are you a Nosey-Nelly? Don’t worry, it’s not a bad trait to have! Believe it or not, we are all curious creatures by nature. Want to know how I know?…

Social Media Polls

By Anna McGrath, Marketing Intern Using polls on social media platforms is a really great way to engage with followers and also a great way to see what your followers enjoy and prefer more of….

Why It’s Important to Utilize Location Features

Location settings. The two most feared words by today’s society. Kidding…kind of. But in all seriousness, did you know that there is a great benefit to your business when you turn on and tag your…

Host A Creative Session

By Bobbie Anne Williams, Marketing Intern We’re still at the beginning of first quarter, which is the perfect time to plan out your marketing goals for the new year. Now that you’ve had time to…

3 Social Media Marketing Habits To Pick Up in 2019

Happy New Year from the Ninja and Germono Advertising Company! Its the 3rd of January – Have you decided on your New Year’s resolutions yet? You probably have a couple personal ones floating around, but…

What You Need To Know About IGTV

Recently while I was on Instagram, I noticed the little TV button at the top right corner of the app. Like this: When I clicked on it, I was overwhelmed with videos playing. I wasn’t…

How To Set Up Instagram’s Close Friends List

By Morgan Volta, Marketing Coach Have you heard of the “Close Friends” stories feature on Instagram? Think of it as a segmented list option that makes it easy to share select content with a specific…

2 Reasons Your Business Should Use Social Media

By Bobbie Anne Williams Are you new to the realm of social media? Does it all seem a bit overwhelming? Good news, it doesn’t have to be! Let’s talk about a couple of  ways social…

Social Media Content Ideas for Thanksgiving

We are just one week away from being able to wear our stretchy pants and engorge ourselves to our hearts content with turkey and all the fixings. Besides thinking about what you’re going to eat…have…

Jump Into Video Marketing

By Marketing Coach, Morgan Volta As a Marketing Coach it’s my job to stay up to date with trends and new developments with social media. But it’s always going to be a learning process because…

3 Twitter Features You May Not Know About

By Anna McGrath, Marketing Intern Twitter is a fast paced app that has many different aspects to it. You can search different topics using hashtags or by searching a keyword, mention other users in tweets,…

3 Reasons You Should Give a Hoot about Hootsuite

What is Hootsuite? Hootsuite is a platform used for social media. Now a decade old,  it was created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard. This dashboard…

What’s an Instagram Story?

By Anna McGrath, Marketing Intern Instagram Stories are a feature that allows users to post something short term for their followers to see. They populate at the top of your feed when you login, where…

How to Verify Your Facebook Page

Have you ever noticed that some Facebook pages have a blue or grey check mark on their profile? This little check mark, which Facebook refers to as a badge, means that Facebook has “verified” the…

Tips for Military Influencer Conference Newbies

I recently attended the Military Influencer Conference in Orlando, FL. It was my first time going to this event, and I wasn’t sure what to expect. Of course, I was incredibly excited to meet my…

How to Create a BuzzFeed Quiz

By Germono Advertising Company Marketing Assistant Super Ninja Have you recently taken a BuzzFeed quiz? Chances are you have taken a test to find out what type of dog you would be if you were…

How to Boost Engagement With Your Followers

By Morgan Volta, Marketing Coach How many ‘retweets’ has your Tweet received? Did anyone comment on the photo you posted on Facebook? Social media is a great tool for your business, but why is it…

Why Creating Engaging Videos is Important for your Business

By Germono Advertising Company Marketing Assistant Super Ninja You pull up your phone, head to Facebook or Instagram and within a few seconds of scrolling, you’re sucked into a video of someone preparing a delicious…

3 Ways to Spice Up Your LinkedIn Profile

By Morgan Volta, Marketing Coach Jumping into the networking realm can be daunting! Have you ever stumbled over your words trying to break the ice between you and another professional? LinkedIn is a useful tool…

How to Upload Instagram Highlight Tabs…Like a Ninja

Have you ever wondered how businesses and Instagram influencers create those fancy highlight tabs for their story archives on their profile? Well you’re in luck because it’s actually a lot easier to do than you…

Why are Social Media Reports Important?

You just gave a post a “thumbs up” and left a comment on Facebook and suddenly you start to receive a ton of notifications from other users on the same post with different reactions and…

3 Things to Expect at a Lattes & Laptops Workshop

You run your own business. You are the boss. Whether you have employees, or ride solo, you wear many hats. You want to market your company but where do you start? How do you possibly…

So, what is a hashtag and how do I use it?

By Jennifer Garrott, Marketing Coach While on conference call today, I was prompted to “enter my access code followed by the pound, or hash, symbol.” This was the first time when out of the social…

What Your Company Needs to Know About Hiring Military Spouses

By Lindsey Germono This Military Spouse Appreciation Day, I thought I’d provide some thoughts as an employer of military spouses.  Over the past four years, I have had the honor and privilege of employing military…

How to Write Engaging Instagram and Facebook Captions

We have all been there. You are attending an event or you have some great photos stored on your phone and you open up Instagram or Facebook only to feel a brick wall hit when…

5 Tips for Television Advertising in Norfolk, VA

By Lindsey Germono, President Television is not dead.  You can still advertise on television and yes, it works! The landscape of television advertising has changed; therefore, it is important to have a strong relationship with…

What is a Bookend?

Lindsey gives a quick explanation on what a television commercial bookend is.  Don’t forget that we offer traditional media buying and would love to work with you!  Email us at info@germono.com to learn more about…

Simple SEO Tips For Your Blog Posts

You don’t have to be an expert in SEO (search engine optimization) to help increase the chances of your blog being served via Google searches. While these tips won’t be enough to catapult you to…

How to Review your 2017 Website Analytics: The Basics

We are almost to the end of January and 2018 marketing plans should be ready. But, did you include or take into consideration your website analytics data from 2017? If not, you are missing out…

Five Apps I Love (And that make my life easier)

With clients in several states and an on-the-go lifestyle, my phone has become my main tool for getting work done while also having a little fun. Without access to all of my marketing tools via…

Targeting Previous Customers

It is common when thinking about your advertising strategy to focus on how to grow your client base. How do you increase your market presence? How do you turn a few new heads to capture…

So…Why Do I Need a Marketing Plan?

Last month we discussed several ways to create marketing plans and we wanted to take a few minutes to explain why. Since we want you to truly understand their importance, today the team discusses the…

How to Create Social Media Planning Templates

I love The Home Edit, a Nashville, Tennessee-based organization company that works miracles on the messiest of rooms. While I certainly don’t have their skills when it comes to a clean closet, I like to think I…

The Importance of Diversity in Your Content

Stock images.  We use them.  You should consider using them too.  They help because you can mix them into your social media and/or website content.  We have just a few seconds to form opinions and…

How to Incorporate Events into Your Marketing Plan

By Lindsey Germono, President I know, I know…if you follow our blogs and social media posts, you’re seeing a ton of focus on marketing plans.  These plans are important and will set the entire tone…

9 Elements To Include In Your 2018 Marketing Plan

With the year nearing close, many of you probably have Marketing Plan 2018 on your to-do list. If you are struggling to sit down and work on your 2018 marketing plan, the first thing I…

Lattes and Laptops Workshop Recap

As a supplement to our marketing coaching sessions, we offer a workshop series called Lattes and Laptops.  Recent workshop topics include “Camera Ready” and “Facebook Advertising.”  These in-depth, highly informative workshops are a crash course…

The Importance of Knowing Your Audience

A few weeks ago, I attended a networking event to assist aspiring entrepreneurs, giving them career advice and providing them with the opportunity to practice their pitch. An attendee of the event (who was delightful)…

Why Hire an Ad Agency? (Repost)

We decided to reach deep into our vault and re-share a previous post to answer a simple question: Why hire an ad agency to manage your advertising? Sometimes, when we’re on the fence as to…

Putting Your Best Face Forward: Basic Grooming for Professionals

A few members of Germono Advertising Company recently descended upon the wonderful Virginia Beach establishment, Pelon’s Baja Grill, for a meeting, lunch, and some new headshots and group photos. Planned photos terrify me, and I …

When Crisis Hits: Three Ways to Take Action

This has been a heavy week with the 16th anniversary of 9/11, as well as the news of all the devastation left in the wake of Hurricanes Harvey and Irma. These are real crises. In…

Are You Giving Your Clients the Content They Crave?

By Jennifer Garrott, Marketing Coach How many times in the last year have you made a purchase without doing a little online research first? Need to do a repair around your home? Where do you…

Our Favorite Podcasts

Podcasts are the new blog and everyone is jumping on board. For free, you can listen to a story, learn how to run your business, or try to solve a mystery. The key word in…

Is Social Media Toxic?

By Lindsey Germono When did social media get such a bad reputation? Last month I attended a meeting and the topic of social media came up and the word toxic was used.  That startled me. …

Three Must-Know Tips for Hashtags

The song, “2 of Amerikaz Most Wanted” was released in May of 1996 by Daz Dillinger, Snoop Dogg and Tupac. “Gangsta Party” is the alternative name of the song – and, if you type it…

Three Tips for Facebook Live

While sunning ourselves at the beach one morning, our lazy lull was disturbed by someone walking around and speaking a little too loudly. Turns out, she was conducting a Facebook Live so her friends could…

3 Reasons Why You Should Join a Professional Organization

By Jennifer Garrott, Marketing Coach Life is busy, y’all. We work, we have families, we volunteer, we like to have fun and there are just not enough hours in the day. So, here I am…

Tips for Increasing Organic Facebook Reach

The Facebook algorithm. Just saying those three words gives me (and so many other business owners I assist) the heebies! Here’s the skinny: Facebook wants to show the most impactful information to people at the…

The Power of Emotional Messaging

By Lindsey Germono, Germono Advertising Company President Today’s business owners have a tough time when it comes to marketing and advertising, especially those businesses with limited advertising budgets. We work with a lot of businesses…

Do You Pin?

Do You Pin? The one social media outlet that tends to get overlooked by a majority of businesses is Pinterest. However, if used correctly it can help boost traffic to your website, blog or Instagram…

Is Your Company Prepared for a Crisis? Five Tips For Creating a Crisis Communication Plan

When a crisis occurs, it can be hard to see through the chaos. Planning is key to effectively communicating during a crisis. Using the trusty who, what, when, where, why, you can set yourself up…

Summer Reading List: 10 Must Read Books for Today’s Business Person

Do you remember when you were a kid in school, and they’d hand you a list of books you should read over the summer? I know a good percentage of you threw that list in…

3 Tricks For Your Instagram Account

Below are 3 quick and easy tricks to use on your Instagram page.   From novice to advanced, the following tips add more creativity, solutions and visibility to your Instagram page.  I just learned about one…

Maximize Your Time by Using an Editorial Calendar

We work with business owners that span a variety of industries. Throughout my conversations, one marketing obstacle has remains consistent, time. One of the keys to becoming a marketing ninja is planning ahead. Using an…

6 Ways To Leverage Your Network

This week, I had the pleasure and honor of speaking in front of a group of women about networking for The Milspo Project’s “Milspo Project Live!” workshop. Such an amazing group of intelligent, beautiful women…

10 Blog Post Ideas for Any Business

Trying to figure out what blog topic to discuss this week? New to blogging for your business and don’t have a clue what to talk about? I too find myself in this same predicament when…

Five Steps to Turn Employees into Brand Ambassadors

Brand ambassadors and brand advocates can play a key role in your organization’s marketing strategy. Where do you find these folks to embody your brand and shout its greatness from the rooftops? Look no further…

4 Video Categories To Boost Your Social Game

Video increases conversion and engagement rates more than any other content – so why aren’t you doing more of it? Here’s the skinny on video: Videos can be pre-recorded, live, or slide-show/movie style. No fancy…

How To Preschedule Facebook Videos

Okay friends.  You’ve seen a video on Facebook that you want to share as your page.  That’s easy, you just hit share -> share as -> then select your page from your drop down and…

Breaking Down the Spin: What PR Really Means

By Jennifer Garrott, Marketing Coach Spin is a dirty word in the public relations world. Unfortunately, it is the term most used to describe the work of PR practitioners. The countless hours of behind the…

When Commercials Miss The Mark

You may have heard about the recent backlash of the Pepsi commercial starring Kendall Jenner. Here at Germono Advertising Company, it is against our company policy to publicly position ourselves on one side of the…

3 Posts To Boost Your Facebook & Instagram Engagement

Due to the frequency of changes in social media, creating a post that results in high reach and engagement can be challenging.  Here are 3 ideas to include in your social media plan based on…

Don’t Rely on Luck, Irish or Otherwise, to Get Your Story Published

By Jennifer Garrott, Marketing Coach If you’re not a trained public relations professional, the idea of pitching a story or product to a media entity can be pretty scary. Let’s be fair, sometimes it can…

7 Reasons Your Business Should Have a Blog

As our world continues to evolve and technology surges to the forefront, don’t let your marketing fall behind. One easy way to keep up with the changing times is to create a blog. If you…

My Journey from Non-Prospect to Paid Client in One Week

Have you ever paid attention to even the simplest of “customer journeys” you personally make? One of my customer journeys started in early February, when my husband alerted me he would be allowed to take…

Meet Jenn Garrott

Hi friends! I’ve been an undercover ninja with Germono Advertising Company for quite some time now, but today I’m officially making my mark on the Germono blog!  I began my journey into adulthood with a…

Social Media & Networking

By Lindsey Germono, Boss Ninja It is surprising to me how little we talk about the strategy behind networking on social media sites as business owners.  In fact, I’m always a little thrown back when…

3 Tips If You Are New To Working From Home

This is the first time in my career that I am working completely from home without having to go into an office each day.  I was ecstatic about the opportunity and the flexibility I was…

What’s Playing In Our Headphones?

So, this week we thought it would be fun for you to get to know us a bit better! Sometimes, when we’re working, we like to listen to music to really get in the zone!…

Our Top 7 Social Media Pet Peeves

When you work in advertising and marketing, you end up spending quite a lot of time on social media. Over the years, our team has developed a few pet peeves when it comes to social…

Our Favorite Mobile Editing Apps

There are some people who are fantastic photographers and photo editors. I am not one of those people. Personally, I find that computer photo editing programs can sometimes be extremely overwhelming for people who do…

The Beginners Guide to Affiliate Programs

When I first started my blog one of the initial challenges was figuring out how I could incorporate affiliate links to my social accounts.  I did a lot of research and found a few sites…

Water Cooler Talk…The One About Us

The team was having one of our water cooler chats and among the topics we discussed, the one of advertising and marketing came up. What led us all to this crazy, exciting industry we work…

Sample Social Media Marketing Calendar

Coming up with content for social media can be frustrating, exhausting, and time consuming. Having a social media marketing calendar that you can easily reference when you feel stuck can be really helpful.  There are…

Celebrating the 3 year mark!

A very special thank you to all of our clients and followers as we turn 3!

5 Tips on How to Engage with your Instagram Audience

The Rules of Engagement: 5 Tips on How to Engage with your Audience on Instagram If you are like me, you might have felt the frustrations of wondering why your Instagram feed isn’t growing at…

How to Throw an Office Party with Remote Staff

By Lindsey Germono Here at Germono Advertising Company, we operate as both a remote and brick and mortar business. We are headquartered in Norfolk, Virginia but have staff all across the states. As more businesses…

It’s Not All About the Sale

Written by Lindsey Germono, Germono Advertising Company President and travel junkie In 2011, I went to Tahiti and paid an astronomical amount to hop on the resort’s Wi-Fi to check-in on things back home. Actually,…

Take Your Press Release From Passed-Over to Published!

Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to…

When Partnering Makes Sense

I met a woman at a Pi Beta Phi alumnae social a few years ago. I remember thinking, I haven’t seen her before. So, as someone who loves to talk to strangers,

Politics- How a Political Year Impacts Advertising

This year causes a lot of headaches with advertisers because it is a HUGE year for political. Per our friends at WAVY, an estimated $30 million is projected to be spent in the Norfolk market…

What I Learned From a Military Promotion Ceremony

I was fortunate enough to attend a military promotion ceremony recently. It was so inspiring to hear not only what the person has accomplished, but to witness the reaction among his peers. To me, military…

10 Ways Pi Beta Phi Prepared Me for Entrepreneurship

    Be passionate about your mission and values. Be helpful, patient, and respectful towards those who need guidance. You aren’t going to like everyone, but you have to overcome obstacles and learn to work…

This one’s about fear

This post is a perfect example of having to interrupt your scheduled marketing posts to insert current experiences. January’s theme for me was restructuring and getting the company lined up for HUGE movement. I have…

2 Year Anniversary

Oh I’ve been looking forward to this date- the 2nd anniversary of launching my advertising agency, Germono Advertising Company! I love being a media buyer for businesses in Hampton Roads, VA. I’ve been in sales…

Learning

I’m counting down to the 2 year anniversary of launching Germono Advertising Company and I’m almost there! Today’s post: Learning. You can learn a lot from your customers/clients and they from you. When I first…

The Schedule

I’m counting down to the 2 year anniversary of launching Germono Advertising Company and there’s so much in store for 2016! When I have something exciting to share, it feels like I have a bunch…

Terminating Contracts

I’m coming up on the 2 year mark of what is known as the best idea ever known to mankind, …launching Germono Advertising Company. There have been so many experiences, and one that I discuss…

Handwritten Thank You Notes

Handwritten thank you notes are my jam. Seriously…how many of you in my network have received one of these from me? I love sending snail mail. TIP: Just two to three sentences will do it…

The Art of Storytelling

The art of storytelling…try using it in your creative when you get stumped for ideas. Here’s one from me- a few months ago, one of my sorority sisters suggested I look into a networking group….

Military Entrepreneur

I just love being a part of The Milspo Project. They are a wonderful group of military entrepreneurs and I’m inspired when listening to some of the challenges each member faces. If you are a…

The Important People

As a close friend of mine pointed out- I have been so busy promoting my clients that my own promotion has fallen short. This was a huge sign to me, because I have a friend…

Introduce Yourself, Hampton Roads

I speak at a handful of events on various topics related to advertising and marketing. I handed these out as bookmarks at one of them and received great feedback (see below image)! What you’ll see…

How to Add Social Media Icons in your Email Signature

If you are reading this, chances are you have some a social media page. Did you know that each entity has strict guidelines when you use their logos? To make your life easier, I’m including…

Client Involvement

As President of Germono Advertising Company, I involve my clients every step of the way when it comes to their marketing and advertising. I always include them in the decision-making process and help guide them…

Sweeps

You may or may not have noticed an increase in give-a-ways, media blitzes, news coverages and other hype from your television (and social media feeds). Well folks, we are in “sweeps” which is an industry…

Why Hire An Ad Agency?

Why hire an ad agency to manage your advertising? Here are 4 reasons: 1) lessens your headaches (the most important, if you ask me). 2) your media buyer will have market knowledge and the ability…

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