29 Nov Stick To Branding
By Bobbie Anne W, Marketing Assistant
The branding you create for your business is a direct reflection of the personality and expectation you want to resonate with the world. It’s what customers associate every aspect of your business with.
There are a variety of elements that can compose a recognizable brand. Branding can be communicated through visuals such as colors, fonts, logos, and uniforms. The sounds and language you use in your content and advertising can also be key components. For brand awareness, you want to make sure you are staying consistent with all of those elements you have created for your brand.
When your business is involved with anything, you want it to be instantly recognizable. This is what will make the difference of someone asking for a tissue and someone asking for a Kleenex. A strong brand influences buyers decisions. Customers, more often than not, buy items or do business with companies they are familiar with. They are also more likely to recommend that brand to others. We all love talking about our favorite brands when the opportunity presents itself!
A clearly communicated brand also helps to create company culture. It should set the tone of what employees can expect to experience while working with your business. By attracting employees through brand awareness the potential for more enthusiastic and dedicated teams grow, which helps continue to set in that company culture.
With all that in mind, don’t forget that social media is an extension on your brand, and will carry that recognition across all platforms. If you need help carrying your brand over to social media, let me know. BobbieAnne@Germono.com