advertising agency Tag

By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles:

I'm counting down to the 2 year anniversary of launching Germono Advertising Company and I'm almost there! Today's post: Learning. You can learn a lot from your customers/clients and they from you. When I first start working with a client, I start by understanding who they...

As a close friend of mine pointed out- I have been so busy promoting my clients that my own promotion has fallen short. This was a huge sign to me, because I have a friend that pays enough attention to me, my business, and its well-being...