By Marketing Coach Melissa Clampitt
With the year nearing close, many of you probably have Marketing Plan 2018 on your to-do list. If you are struggling to sit down and work on your 2018 marketing plan,...
By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company
Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz.
A press release for your business plays two roles:
I'm counting down to the 2 year anniversary of launching Germono Advertising Company and I'm almost there! Today's post: Learning.
You can learn a lot from your customers/clients and they from you. When I first start...