By Cali Pinkstaff, Agency Manager
Brand yourself before you wreck yourself!
You hear the word so often, but what does it mean to have a brand or be branded? Before thinking about venturing out and starting your...
Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz.
A press release for your business plays two roles: