When a crisis occurs, it can be hard to see through the chaos. Planning is key to effectively communicating during a crisis. Using the trusty who, what, when, where, why, you can set yourself up for success should a crisis ever occur. It is important...
By Rachael Somplasky, Brand Associate Below are 3 quick and easy tricks to use on your Instagram page. From novice to advanced, the following tips add more creativity, solutions and visibility to your Instagram page. I just learned about one of the icons and my mind...
We work with business owners that span a variety of industries. Throughout my conversations, one marketing obstacle has remains consistent, time. One of the keys to becoming a marketing ninja is planning ahead. Using an editorial calendar for your marketing planning will set you up for...
By Rachael Somplasky, Brand Associate Trying to figure out what blog topic to discuss this week? New to blogging for your business and don’t have a clue what to talk about? I too find myself in this same predicament when it comes time to compose material for my...
Brand ambassadors and brand advocates can play a key role in your organization’s marketing strategy. Where do you find these folks to embody your brand and shout its greatness from the rooftops? Look no further than your team. Employees can serve as the first line...
By Nikki James Zellner, Senior Marketing Coach Video increases conversion and engagement rates more than any other content - so why aren’t you doing more of it? Here’s the skinny on video: Videos can be pre-recorded, live, or slide-show/movie style. No fancy equipment needed these days! Apps...
