marketing Tag

By Rachael Somplasky, Brand Associate Below are 3 quick and easy tricks to use on your Instagram page.   From novice to advanced, the following tips add more creativity, solutions and visibility to your Instagram page.  I just learned about one of the icons and my mind...

By Rachael Somplasky, Brand Associate Trying to figure out what blog topic to discuss this week? New to blogging for your business and don’t have a clue what to talk about? I too find myself in this same predicament when it comes time to compose material for my...

By Nikki James Zellner, Senior Marketing Coach Video increases conversion and engagement rates more than any other content - so why aren’t you doing more of it? Here’s the skinny on video: Videos can be pre-recorded, live, or slide-show/movie style. No fancy equipment needed these days! Apps...

By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles: