By Jennifer Garrott, Marketing Coach
Spin is a dirty word in the public relations world. Unfortunately, it is the term most used to describe the work of PR practitioners. The countless hours of behind the scenes...
By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company
Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz.
A press release for your business plays two roles: