small business Tag

By Lindsey Germono and Bobbie Anne Williams "Talent wins games, but teamwork and intelligence win championships." - Michael Jordan Bobbie Anne: Is it satisfying to step back to look at and highlight the success of a goal...

Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles: