By Jennifer Garrott, Marketing Coach
Life is busy, y’all. We work, we have families, we volunteer, we like to have fun and there are just not enough hours in the day. So, here I am asking you to add one more thing to your list. But,...
By Nikki James Zellner, Senior Marketing Coach, Germono Advertising Company
Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz.
A press release for your business plays two roles: