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Last month we discussed several ways to create marketing plans and we wanted to take a few minutes to explain why. Since we want you to truly understand their importance, today the team discusses the nitty-gritty behind why having a strategic marketing plan matters. 1. A...

[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/5593045/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this episode of Drop and Give Me 20, Lindsey interviews Dwayne Paro, a speaker, an author, a Veterans Coach with Landmark Life Coaching, and a podcast host of Charlie Mike Podcast. Landmark Life Coaching specializes...

By Lindsey Germono When did social media get such a bad reputation? Last month I attended a meeting and the topic of social media came up and the word toxic was used.  That startled me.  I like social media.  I also like using it to communicate and...

By Lindsey Germono, Germono Advertising Company President Today’s business owners have a tough time when it comes to marketing and advertising, especially those businesses with limited advertising budgets. We work with a lot of businesses that fall in the startup, small business, solopreneur area to help...

By Rachael Somplasky, Brand Associate Below are 3 quick and easy tricks to use on your Instagram page.   From novice to advanced, the following tips add more creativity, solutions and visibility to your Instagram page.  I just learned about one of the icons and my mind...

By Nikki James Zellner, Senior Marketing Coach Video increases conversion and engagement rates more than any other content - so why aren’t you doing more of it? Here’s the skinny on video: Videos can be pre-recorded, live, or slide-show/movie style. No fancy equipment needed these days! Apps...