16 Dec Water cooler talk…the one about us
The team was having one of our water cooler chats and among the topics we discussed, the one of advertising and marketing came up.
What led us all to this crazy, exciting industry we work in? Read to find out!
Some people know what they want to do from a young age. I thought I wanted to be a marine biologist until I realized I hated science. Over the years, I had many almost careers. I went into college majoring in International Affairs with a focus in Political Science until I realized how stressful politics could be, so then I switched my major to French Literature and History and minored in Marketing.
After college, I was extremely lucky to find a job almost immediately in New York City working in sales and marketing in the hospitality industry. At the time, Facebook was just starting to roll out their business platform and I was able to be on the ground floor of launching our company’s Facebook and Twitter campaigns.
After meeting my husband, an officer in the Army, I moved out of New York and began following him wherever the Army took us. Over the first few years, finding a job proved challenging and at times I worked in positions that were not fulfilling. What I noticed myself doing was continually trying to incorporate some sort of marketing into these jobs. Even after having my son and opening an Etsy shop, I realized I was driven more to the marketing of my products than the creation. Eventually, I realized that my passion lied within marketing, specifically social media.
I feel that the reason I love social media marketing so much is because it gives companies a way to connect with their audience on a more personal level than traditional marketing avenues, and it allows you to be creative in the way you portray your brand. My favorite part of my job is strategizing with clients to understand their brand’s voice. It’s a wonderful thing to watch a business owner see their company’s content begin to capture the audience that they have always deserved.
My career journey all started back in high school where I was lucky enough to have a state of the art broadcast facility. I took two years of broadcasting classes where we had access to Final Cut editing software and brand new Canon XL cameras. We not only ran a morning television show each day, but worked on various projects that included documentaries and music videos! I applied to Temple University’s BTMM program (Broadcast, Telecommunications and Mass Media) with dreams of a career in production and post production. Then one day, a handsome man in a great suit spoke during an early morning lecture and explained the other side of the broadcast industry. One that didn’t require long hours, working on holidays and making more then $20k upon graduation. SALES. He was the Director of Sales for the CBS affiliate in Philadelphia and he absolutely convinced me that I needed to look into a career in media sales instead.
Honestly ? I wish I hadn’t listened to him. I wish I hadn’t taken the sales path, but at the time, you could not talk me out of the dollar signs I was seeing. After all, I had the personality and determination that it took to be successful in sales and started my career with Comcast Business shortly upon graduation. I moved to Norfolk, VA to be with my husband and worked in various sales positions among the print, tactical and cable industries.
We moved once again to Florida where I took some time to really think about what it is I wanted to do. I started my own blog and stayed active on my social media outlets when I stumbled across the opportunity to work for Germono Advertising Company. I now feel like it has come full circle for me. I can apply my years of sales & advertising experience while helping create fun marketing campaigns for clients. While I might not be behind the scenes of a television network or television show…I am tapping back into a part of me that has been hidden for far too long. I am really excited to see what 2017 has in store for me and Germono Advertising Company.
True story. I wanted to be a news anchor. Rachael and I have this in common in a way. I went to Old Dominion University and did an internship at a local television station. Boy, was I shocked. I was like, is this really what it’s like? You sit at a desk and read a teleprompter? I hated it. I then switched my studies to Communications because that means less math and well, that worked for me. Sliding through my undergrad years, I didn’t really know what I wanted to do “when I grew up.” I envied those who did. How do you know what you want to do at 18?!
After college, I moved to a city outside of Boston and sold cars. I was 21 and had no idea what I was doing. I cracked the windshield of one of the cars while shoveling off 6 inches of snow and slid my car into a tree because I was driving on ice for the first time in my life. No injuries there, but the folks at the dealership razzed me and gave me a hard time about it. I learned more about sales at that dealership than any book can offer. I learned how to use my southern charm mixed with the edge it takes to be in a male-dominated industry to achieve top salesperson my third month at that dealership.
Reading people, listening, and understanding their needs has always come very natural to me. In Virginia I started working for a broadcast television station selling commercial airtime to local businesses. I moved on to sell cable commercials for Cox Media, the media division of Cox Communications, and thought, this. is. the. life. And it was! The perks, the friendships, the clients… I was movin’ and shakin’ and it was glorious.
I feel there is no other industry for me. Advertising and marketing is what I know, what I’m good at and most importantly, what I enjoy. I love working with other business owners and sharing their celebrations when they see their commercial on-air. I wanted to help businesses with all of their advertising, not just television, so launched the agency in 2013 and have never looked back.