By Jennifer Garrott, Marketing Coach While on conference call today, I was prompted to "enter my access code followed by the pound, or hash, symbol." This was the first time when out of the social media...
With clients in several states and an on-the-go lifestyle, my phone has become my main tool for getting work done while also having a little fun. Without access to all of my marketing tools via...
A few weeks ago, I attended a networking event to assist aspiring entrepreneurs, giving them career advice and providing them with the opportunity to practice their pitch. An attendee of the event (who was delightful)...
By Jennifer Garrott, Marketing Coach How many times in the last year have you made a purchase without doing a little online research first? Need to do a repair around your home? Where do you start?...
By Jennifer Garrott, Marketing Coach Life is busy, y’all. We work, we have families, we volunteer, we like to have fun and there are just not enough hours in the day. So, here I am asking...
When a crisis occurs, it can be hard to see through the chaos. Planning is key to effectively communicating during a crisis. Using the trusty who, what, when, where, why, you can set yourself up...
We work with business owners that span a variety of industries. Throughout my conversations, one marketing obstacle has remains consistent, time. One of the keys to becoming a marketing ninja is planning ahead. Using an editorial...
Brand ambassadors and brand advocates can play a key role in your organization’s marketing strategy. Where do you find these folks to embody your brand and shout its greatness from the rooftops? Look no further...
By Jennifer Garrott, Marketing Coach Spin is a dirty word in the public relations world. Unfortunately, it is the term most used to describe the work of PR practitioners. The countless hours of behind the scenes...
If you're not a trained public relations professional, the idea of pitching a story or product to a media entity can be pretty scary. Let's be fair, sometimes it can be scary for us pros...