| Strategies for Crafting Marketing Content

Strategies for Crafting Marketing Content

Strategies for Crafting Marketing Content

Crafting marketing content can often feel like a daunting task, especially for busy business owners juggling multiple responsibilities. We understand the challenges firsthand. When diving into the creation process, it’s crucial to not only focus on the content itself but also on the individuals within your company and how you plan to leverage their expertise and resources.

Keep reading to see what we suggest as strategies for crafting marketing content.

Gather feedback from departments

After you’ve drafted your marketing ideas, we suggest you gather feedback from each department of your business.

To start this conversation, ask:
– How will this help your department?
– What else can be added?
– Is there anything that could’ve been left out?
– Is our message clear, helpful, and concise?

It’s important to gather a variety of opinions so you can make sure your campaign will run smoothly.

Ask HR for weekly openings

Don’t forget to reach out to your HR department to see if they have any openings. These are great posts to mix in!

Grab testimonials from Google

Testimonials are easy and useful content to prepare for your social media pages. It allows you to share positive words about your business from your customer’s voices. We recommend grabbing these from your Google Business page. Copy and paste any reviews from your page into a graphic, and BOOM, you’ve got content ready!

Apply edits to images and verbiage

Apply edits to images before they need to be published, so you don’t have to spend time applying edits on the day posts go out. Make sure you have someone proofread the images and verbiage.

Consider events

If you host workshops, open houses, in-person gatherings, or online/virtual events, you will want to prepare the registration links to ensure they are all working before publishing the event!

By the way, did you know we host social media workshops?? You can email us at info@germono.com to coordinate one for you or your organization!

Have another person proofread verbiage

Have you ever noticed a typo in your emails after sending or in the caption of a social media post after posting?? It’s okay, it happens!

That’s why our clients love our social media content writing services so much. They benefit from having professionals (us) handle their content writing, and then they take it from there to post. We offer these services and more, but if you don’t have it in your budget yet, we recommend the following steps:

1. Draft out the language you want to use.
2. Insert images to go with the language (or vice versa, switching those steps if you’d rather have the images direct you).
3. BEFORE posting, have someone else in your company review the post to make sure there aren’t any typos and that the post makes sense.

Note: You can edit LinkedIn, Facebook, and Instagram posts once they’ve gone out, but if you make an error on X you’ll have to delete and repost it.

Hold regular meetings with PR department/contact

One of the most helpful things you can do in your marketing is incorporate public relations into your conversations! Including them in your preparations for marketing content allows them to add any additional expertise and direction. It also allows them to share the news with media departments.

Media contact list

Speaking of media departments, create your own media contact list. BUT before just blasting out all of your lovely business news, reach out to each local media entity first to introduce yourself. Ask them if there are certain topics the media company is looking to cover. Sign up for their emails so you can familiarize yourself with their content goals. Cultivating your media relationships will help you and the media company create a win-win relationship.


If you have any questions, email us at info@germono.com, and follow us on social media as well! We post in-depth videos and explain how to use social media platforms to grow your business.

Germono Advertising Company Team