02 Sep Marketing Ideas for 4Q
By. Julie Goode
The fourth quarter of the year can be the busiest period for business owners. Nevertheless, it is the best time to utilize marketing as the holidays and the end of the year are approaching. Keep reading for guidance on how you can improve your marketing during the fourth quarter of the year.
Make use of email marketing:
Email lists are great because you don’t have to rely on social media posts to push sales. Customers already utilize email lists to look out for sales. Promote sales to maximize profit before the near year and give email subscribers special access to products and discounts. In addition, we recommend adding a “buy now” feature to your email. This will allow for a quick way for your customers to be taken directly to your products.
Stay active on feeds:
Social media feeds tend to be packed with other businesses promoting their services. Stay active on social media feeds in order to make sure you get your word out there. We advise you to make sure you have content ready. Plan ahead and then schedule your posts to relieve any stress that comes with trying to be engaged on social media.
Utilize upcoming holidays:
During fourth quarter, so many holidays are approaching. Utilize them for social media posts. It is always a good idea to do so since they can expand your audience and potentially attract new customers. In doing so, you should connect your business to the holiday post. Your company will be unforgettable if you can link a pertinent topic in your business with a holiday. How can you relate National Pizza Day to your business?
Consider running paid advertisements:
Consider running paid advertisements for your business. This is great especially if your business is running any holiday promotions or if you want to increase awareness before the end of the year. As we stated above, social media feeds are flooded with tons of other businesses promoting their products. By running a paid ad, you can ensure you will reach potential buyers. Run tests ahead of the holiday so you can understand what works and have time to build momentum (even $10.00 will do!).
Work with a charity or a cause:
People tend to want to do business with those who gives back to the community. Giving back to the community is crucial, especially when the season of giving is approaching. It can enhance your brand distinction while also making you stand out from other competitors, plus it’s just a good win-win for all. Connecting for your business with others in your area helps create connections and collaborations.
Prepare for the new year:
As we prepare for the new year, reflect on what worked and what didn’t work in your marketing for the year. Was it reach, calls, engagement, foot traffic, etc? Use this to note what you should focus on or improve for the next year! Need help figuring it out, give us a call and we can help audit your feeds.
If you have any questions or want some more information on these tips, don’t hesitate to shoot us an email at firstname.lastname@example.org. We’d love to help!