Germono Blog

You campaign is running… but what do you do next? Keep reading for the ultimate guide in tracking your campaign. Review While Running You put so much work into that marketing campaign and now it’s…

Imagine tapping into a new audience pool, leveraging shared resources, and innovating through fresh perspectives. It’s all within reach through profitable collaborations. But before diving headfirst into these ventures, you’ll want to consider the following…

By: Julie Goode Crafting a meticulously planned marketing campaign lays the groundwork for seamless execution and optimal results. Keep reading this blog for invaluable insights to elevate your strategy. DELEGATION Who is responsible for tasks…

By: Julie Goode Today we will be going over creating your marketing budget! Without proper marketing, potential customers may not be aware of your product. A well-planned and executed marketing campaign can help reach your…

By: Julie Goode Embarking on a successful marketing campaign requires a solid foundation laid through effective marketing research. In this blog post, we’ll explore seven essential tips to include in your marketing research strategy. Whether…

By: Julie Goode We are determined to help you hit your marketing goals and will be focusing on a different phase of marketing each month this year. This blog post summarizes this month’s tips and…

By: Julie Goode This is it!!!! The end of our monthly steps to help you create your annual marketing plan. We’re going to take everything we learned this year and wrap it all up with…

By: Julie Goode We are almost at the end of our monthly themes to help you create a marketing plan. We’ve dedicated each month this year to a different topic. This month’s will be somewhat…

By: Julie Goode Social media marketing is ever-changing, and it is important to stay current with the latest trends and platform features. As new features become available and audiences shift, strategies that once worked well…

By: Julie Goode Congrats! You’ve made it our next step in creating a marketing plan: reviewing marketing campaigns. We’ve covered the following steps: 1. Ideation and Brainstorming 2. Marketing Research 3. Marketing Budget 4. Drafting…

By: Julie Goode We are determined to help you hit your marketing goals and will be focusing on a different phase of marketing each month this year. This blog post summarizes this month’s tips and…

By: Julie Goode We are halfway through the year, which means we are halfway through the steps into developing a marketing campaign! In case you’ve missed it, throughout 2023 we are dedicating each month to…

By: Julie Goode Collaborating with other businesses is a great marketing strategy as it allows you and another brand to expand your brand’s audience. In our opinion, this is a very important step in your…

By: Julie Goode You’ve brainstormed, performed market research, and developed a budget … now what comes next? The next and fourth step is to start drafting your marketing campaign. It is important to plan everything…

By: Julie Goode We’ve shared the first two steps of marketing: brainstorming and ideation, and marketing research, and NOW we will be going over creating your marketing budget! Without proper marketing, potential customers may not…

By: Julie Goode Now that you’ve completed the first step in your marketing plan (ideation and brainstorming), it’s time to focus on marketing research. Lucky for you, this blog post will summarize the steps and…

By: Julie Goode We are determined to help you hit your marketing goals and will be focusing on a different phase of marketing each month this year. This blog post summarizes this month’s tips and…

By: Julie Goode Localizing your business is an important strategy that should be implemented because it allows you to tailor your company to match your community. In our blog today we will be providing tips…

By: Julie Goode Working in the business industry can be stressful and cause you to forget to implement vital social media marketing tactics. Keep reading along for tips on what we believe you should and…

By: Julie Goode Storytelling has a crucial role in marketing your business. It allows you to connect with your audience while also ascertaining your brand’s sole purpose. Keep reading for some guidance on how you…

Psst, wanna learn some marketing secrets for your business? Continue reading! Here are 7 tips we suggest when promoting your business:   1. Add your events and posts on your Google Business page. It will…

It’s that time of year again, when we answer all of those specific questions for different type of businesses! Keep reading to learn more about concepts to adapt to your businesses social media. Photography StudiosDo…

By: Julie Goode A lot has changed in the world of insights since last year. We want to bring everyone up to speed and share some of the new features, things that have changed, and…

By: Julie Goode It may seem too soon to start thinking about the holiday season.  We are here to tell you- you should be planning now! Here are 5 tips on what you should be…

By Jasmine Pierce This year, we have seen the many changes among the various platforms including Facebook and Instagram! Throughout this blog, we are going to breakdown each change and misconception to decrease the confusion….

By: Jasmine Pierce Have you ever found yourself overcomplicating your marketing strategy? Don’t make marketing your business harder than it needs to be.Keep reading this blog to learn tips and tricks to make your life…

By Julie Goode Summer has arrived… which means beach, BBQs, and summer marketing! Summer is the best time to stay on top of your marketing since school is out and there is more engagement on…

Whether you’re interested in hiring Germono Advertising Company to manage your marketing or you just want an inside look at how our agency operates, listen up! We wanted to devote some time to sharing what…

By Justice Abbott It’s about that time… spring has sprung, giving you the perfect opportunity to do some much-needed spring cleaning for your marketing! We recommend “cleaning” your social media accounts to make sure you’re…

By Justice Abbott Creating content can start to feel repetitive or you may simply feel out of ideas. This is normal, it happens to all of us. We’re answering the common question, “what do I…

By Justice Abbott Calls to action (CTA) are an important tool to implement in your marketing plan because they make it clear to potential customers which actions to take next in supporting your business. We’re…

By Justice Abbott Hashtags… what are they? What do they mean? How do we use them? We see them everyone but ever wondered if you’re actually using them correctly? We’re here to help! What are hashtags?…

By Justice Abbott The year 2021 was a big year for social media, full of changes and updates. It’s natural for us to go down a social media rabbit hole stray from the fundamentals of…

By Justice Abbott Hello and welcome to our first blog for 2022! We want to kick things off the right way. We’re here to explain the ins and outs of incorporating contests and promotions into…

By Justice Abbott We know you spend so much time trying to create the best content for your followers, but are they actually engaging with your posts? If you’re struggling with these numbers, here are some tips…

In the world of marketing, there are so many tips and tricks out there that can seem appealing and convincing for you to try. But, it’s important to be able to identify a marketing assumption…

By Justice Abbott Looking for ways to simplify your marketing process? Look no further! To do any job well, you need the right tools – especially in marketing. If you’ve been struggling with planning, organizing,…

By Justice Abbott According to Social Media Today, 93% of businesses gain new customers as a direct result of posting branded video content to social media platforms. With numbers like that, it’s important for business…

By Justice Abbott Have you ever added something to your marketing plan, and then thought… “well, that didn’t work”. We certainly have! There are tons of avoidable marketing mistakes to ensure the success of your…

By Justice Abbott As marketers, we’re always updating and perfecting our campaigns. But, the big question is… what does a successful marketing campaign look like? If you’ve recently completed a campaign and it didn’t go…

By Justice Abbott If you’ve ever felt stumped on the difference between likes and followers or wondered what reach and impressions tell you about your content, we’re here to put all the pieces together for…

By Justice Abbott As summer comes to an end, the holiday season is quickly approaching us! For retailers, the holiday season beings next month, so it’s definitely time for you to start planning your holiday…

By Justice Abbott, Marketing Intern Attention business owners! Are you swamped with managing your business and not able to find the time or energy to adequately market your product/services? If you answered yes to that…

By Justice Abbott, Marketing Intern Of course, we love our social media marketing, but there are still other ways to advertise your business! What a shocker, right? We’re going to walk you through some fun,…

By Justice Abbott, Marketing Intern Facebook is one of the “O.G.” social media platforms that continues to update and remain relevant for individuals and businesses everywhere. As a business owner, there are very easy things…

By Bobbie Anne Williams, Marketing Assistant Looking back at your top posts isn’t just for nostalgia, it helps you understand what type of content your audience likes to engage with the most and how each…

By Bobbie Anne Williams, Marketing Assistant Social media is in a constant state of change. Technology is always updating, new features are arriving, and trends are moving faster than ever. It can be hard to…

By Bobbie Anne Williams, Marketing Assistant It’s easy to get caught up in trying to create something new for your followers to engage with, but don’t forget the basics. Whether you’re new to creating social…

By Bobbie Anne Williams, Marketing Assistant In honor of the month of love, we wanted to highlight 14  social media features we LOVE and hope you will too after you check them out. 1.  Native…

By Bobbie Anne Williams, Marketing Assistant 2020 taught us how significant social media can be for your business, but there are 365 days in a year… how can someone possibly know what to post every…

By Bobbie Anne Williams, Marketing Assistant If you’re reading this the week that it’s published, then you know the busiest shopping week of the year is upon us! Black Friday, Small Business Saturday, Cyber Monday…

By Bobbie Anne Williams, Marketing Assistant Are you ready to grab your audience and increase your engagement on social media with your post descriptions? In this blog, I have 6 tips that will help! 1….

By Bobbie Anne Williams, Marketing Assistant When we are asked questions about marketing, we turn those questions into social media content. Marketing industry terms are a subject we get asked about very frequently. If you…

By Bobbie Anne Williams, Marketing Assistant This year, small business owners and sales teams are shifting their focus to better accommodate online shopping.  As more people spend their time online, it would be beneficial to…

By Bobbie Anne Williams, Marketing Assistant Local business owners wear many hats, and often times one of them is marketing. If you are handling your own marketing for your business, then I’m here to share…

By Bobbie Anne Williams, Marketing Assistant I know that social media marketing can feel intimidating, that’s why I’m here to help. I’m going to give you 3 ways to make social media marketing easier for…

by Molly Vivian, Marketing Intern Managing your social media content to reflect the occasion is always an exercise in sensitivity as it relates to a social climate. Our current climate is very somber as personal…

by Molly Vivian, Marketing Intern The ongoing COVID-19 outbreak has modified nearly every aspect of life, including changes for small business owners to work and manage your team remotely. In a series of blogs, we’re…

By Cali Pinkstaff It’s 2020 where endless filters, ring lights, and staged photos are the norm. Unfortunately because of this, authenticity often gets pushed to the side for individual’s vanity metrics – aka ‘likes’. I…

By Molly Vivian, Social Media Intern Let’s face it, we fell in love with social media platforms to connect with the people we know and then to be entertained and informed. It is a highly…

By Molly Vivian, Social Media Intern My third day at my new job I showed up for a meeting 24 hours and 15 minutes early. I stood on a cold empty street before a dark…

By BobbieAnne Williams, Marketing Assistant As business owners and services providers, we want EVERYONE to see what we have to offer right? Yes, but not everyone is going to be your ideal customer. When creating…

By Bobbie Anne Williams, Marketing Assistant It’s human nature to stick to what you know. It’s comfortable, safe, and easy. Unfortunately in marketing, that can really put a damper on your marketing results.  As we…

By Agency Manager, Cali Pinkstaff Next time you’re having a social media writers block, remember this blog post! We create content daily for ourselves and our clients – and trust us – its a lot…

By Bobbie Anne W, Marketing Assistant The branding you create for your business is a direct reflection of the personality and expectation you want to resonate with the world. It’s what customers associate every aspect…

By BobbieAnne W, Marketing Assistant For the first time, Hampton Roads proclaims a Buy Local Month for the region! Buy Local Month is a campaign to raise awareness of the importance of supporting local businesses…

By Cali Pinkstaff, Agency Manager Encouraging feedback can seem intimidating at first to business professionals. Unless Simon Cowell is the one judging you…there is nothing to worry about! Here are three reasons you should encourage…

By Bobbie Anne Williams, Marketing Assistant For the month of October we fought to help you conquer your fears of the top 13 Marketing Monsters that business owners, like you, face everyday. Here is the…

By Bobbie Anne Williams, Marketing Assistant The what challenge? What’s that meme about? #trendofthemoment If you spend any time on social media then you know trends change too quickly to keep up with them all!…

By Agency Manager, Cali Pinkstaff We know we the majority of what we talk about is social media and social media presence. In a digital world, human interaction is (sadly) becoming a thing of the…

By Agency Manager, Cali Pinkstaff It’s always a great idea to spice things up and attend networking events & workshops. How about hosting your own event? Think of the business and awareness to your brand…

By Bobbie Anne Williams, Marketing Assistant “I don’t have time to be on every platform every day”. We hear this all the time. Here’s a secret, neither do we! It all comes down to proper…

By the whole Germono team! Yep, there’s an app for that! This week the Germono team is coming together to give you the inside scoop on our favorite apps to use for content creation. Bobbie…

By Cali Pinkstaff, Agency Manager *Knock, knock.* Hello, this your local advertising agency manager and I’m here to tell you all about Nextdoor! What is it? Nextdoor is a social media networking platform founded in…

By BobbieAnne Williams, Marketing Assistant Social media is in a constant state of change. This can make marketing your business exhausting at times while trying to keep up. Let’s be honest, we’re all just out…

By Cali Pinkstaff, Agency Manager If you follow our feeds on a regular basis, you may have noticed by now that we like to put an emphasis on planning. Planning ahead is what we specialize…

By Bobbie Anne Williams , Marketing Assistant Back to school season is the cultural start to a new year! Time to *PIVOT* (in my best Ross Geller voice). It’s the point in the year when…

By Lindsey Germono Everything you do in your marketing should have your voice and personal touch.  People make connections online more than ever these days, so it’s important to craft your messaging to how you…

By Lindsey Germono and Bobbie Anne Williams “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan Bobbie Anne: Is it satisfying to step back to look at and highlight the success of…

Are you a do-it-all type of person? Are fellow colleagues and friends constantly commenting on the workload you take on? If you’re starting to feel overwhelmed, this blog post is for you. First things first…I…

By Cali Pinkstaff, Agency Manager Cross promoting is a useful tool when it comes to social media marketing. It will allow you to team up with other businesses and communities to expand your reach and…

By Bobbie Anne Williams, Marketing Assistant What’s a podcast? To sum it up, it’s a piece of digital audio that’s consumed by streaming or digital download. They’re the modern day radio and they are at…

By Agency Manager, Cali Pinkstaff When is the last time you took a peek at your analytics? Has it slipped your mind? No worries…start NOW! Keeping tabs on your data is a social media marketing…

By Agency Manager, Cali Pinkstaff As a marketing agency, we’re always trying to figure out the best marketing approach for our clients. From choosing which social media platforms will benefit them most, to which print…

By Bobbie Anne Williams, Marketing Assistant Whether it’s a brief summer holiday weekend or an extended winter holiday season, holidays function a little differently in the lives of both customers and businesses. Here are a…

By Agency Manager, Cali Pinkstaff   If you hadn’t figured out already, social media is one of the most organic ways to advertise your business. With that being said, a word that goes hand in…

By Anna McGrath, Marketing Intern LinkedIn is a unique website and form of social media for anyone in the professional atmosphere. It gives users a chance to connect with professionals in their field and network…

By Bobbie Anne Williams, Marketing Assistant The Story feature has made a massive jump in popularity this year! Since arriving on the scene on Snapchat back in 2013, the feature now stretches to other platforms…

By Cali Pinkstaff, Agency Manager   Brand yourself before you wreck yourself! You hear the word so often, but what does it mean to have a brand or be branded? Before thinking about venturing out…

By Anna McGrath, Marketing Intern Attending workshops are a fun and different way to gain knowledge on a variety of topics. Attending workshops also introduces many new ideas that may have not been on your…

By Bobbie Anne Williams, Marketing Assistant Static images can get stale for your followers. Engaging videos are a great way to break up your feeds, boost visibility, and change it up with your community! Here…

By Cali Pinkstaff, Agency Manager Did you know that here at Germono we average handling anywhere from 16 to 20 account feeds at a time?? With that being said we KNOW you have what it…

Does your business have an event coming up? Maybe you’ve had one in the past. Either way, listen up. Which marketing techniques have you tried using to promote the event? Did you spend beacoup $$…

This week we’ve been talking about “target audience”. What does that mean? Target audience: Particular group of people, identified as the intended recipient of an advertisement or message.   When marketing your business, you always want…

By Agency Manager, Cali Pinkstaff Are you a Nosey-Nelly? Don’t worry, it’s not a bad trait to have! Believe it or not, we are all curious creatures by nature. Want to know how I know?…

By Anna McGrath, Marketing Intern Using polls on social media platforms is a really great way to engage with followers and also a great way to see what your followers enjoy and prefer more of….

Location settings. The two most feared words by today’s society. Kidding…kind of. But in all seriousness, did you know that there is a great benefit to your business when you turn on and tag your…

By Bobbie Anne Williams, Marketing Intern We’re still at the beginning of first quarter, which is the perfect time to plan out your marketing goals for the new year. Now that you’ve had time to…

By Bobbie Anne Williams Are you new to the realm of social media? Does it all seem a bit overwhelming? Good news, it doesn’t have to be! Let’s talk about a couple of  ways social…

We are just one week away from being able to wear our stretchy pants and engorge ourselves to our hearts content with turkey and all the fixings. Besides thinking about what you’re going to eat…have…

By Marketing Coach, Morgan Volta As a Marketing Coach it’s my job to stay up to date with trends and new developments with social media. But it’s always going to be a learning process because…

By Anna McGrath, Marketing Intern Instagram Stories are a feature that allows users to post something short term for their followers to see. They populate at the top of your feed when you login, where…

By Germono Advertising Company Marketing Assistant Super Ninja Have you recently taken a BuzzFeed quiz? Chances are you have taken a test to find out what type of dog you would be if you were…

By Morgan Volta, Marketing Coach How many ‘retweets’ has your Tweet received? Did anyone comment on the photo you posted on Facebook? Social media is a great tool for your business, but why is it…

By Germono Advertising Company Marketing Assistant Super Ninja You pull up your phone, head to Facebook or Instagram and within a few seconds of scrolling, you’re sucked into a video of someone preparing a delicious…

By Morgan Volta, Marketing Coach Jumping into the networking realm can be daunting! Have you ever stumbled over your words trying to break the ice between you and another professional? LinkedIn is a useful tool…

You just gave a post a “thumbs up” and left a comment on Facebook and suddenly you start to receive a ton of notifications from other users on the same post with different reactions and…

You run your own business. You are the boss. Whether you have employees, or ride solo, you wear many hats. You want to market your company but where do you start? How do you possibly…

By Jennifer Garrott, Marketing Coach While on conference call today, I was prompted to “enter my access code followed by the pound, or hash, symbol.” This was the first time when out of the social…

We have all been there. You are attending an event or you have some great photos stored on your phone and you open up Instagram or Facebook only to feel a brick wall hit when…

By Lindsey Germono, President Television is not dead.  You can still advertise on television and yes, it works! The landscape of television advertising has changed; therefore, it is important to have a strong relationship with…

Lindsey gives a quick explanation on what a television commercial bookend is.  Don’t forget that we offer traditional media buying and would love to work with you!  Email us at info@germono.com to learn more about…

You don’t have to be an expert in SEO (search engine optimization) to help increase the chances of your blog being served via Google searches. While these tips won’t be enough to catapult you to…

It is common when thinking about your advertising strategy to focus on how to grow your client base. How do you increase your market presence? How do you turn a few new heads to capture…

Last month we discussed several ways to create marketing plans and we wanted to take a few minutes to explain why. Since we want you to truly understand their importance, today the team discusses the…

I love The Home Edit, a Nashville, Tennessee-based organization company that works miracles on the messiest of rooms. While I certainly don’t have their skills when it comes to a clean closet, I like to think I…

Stock images.  We use them.  You should consider using them too.  They help because you can mix them into your social media and/or website content.  We have just a few seconds to form opinions and…

By Lindsey Germono, President I know, I know…if you follow our blogs and social media posts, you’re seeing a ton of focus on marketing plans.  These plans are important and will set the entire tone…

A few weeks ago, I attended a networking event to assist aspiring entrepreneurs, giving them career advice and providing them with the opportunity to practice their pitch. An attendee of the event (who was delightful)…

We decided to reach deep into our vault and re-share a previous post to answer a simple question: Why hire an ad agency to manage your advertising? Sometimes, when we’re on the fence as to…

A few members of Germono Advertising Company recently descended upon the wonderful Virginia Beach establishment, Pelon’s Baja Grill, for a meeting, lunch, and some new headshots and group photos. Planned photos terrify me, and I …

This has been a heavy week with the 16th anniversary of 9/11, as well as the news of all the devastation left in the wake of Hurricanes Harvey and Irma. These are real crises. In…

By Jennifer Garrott, Marketing Coach How many times in the last year have you made a purchase without doing a little online research first? Need to do a repair around your home? Where do you…

Podcasts are the new blog and everyone is jumping on board. For free, you can listen to a story, learn how to run your business, or try to solve a mystery. The key word in…

By Lindsey Germono When did social media get such a bad reputation? Last month I attended a meeting and the topic of social media came up and the word toxic was used.  That startled me. …

The song, “2 of Amerikaz Most Wanted” was released in May of 1996 by Daz Dillinger, Snoop Dogg and Tupac. “Gangsta Party” is the alternative name of the song – and, if you type it…

By Jennifer Garrott, Marketing Coach Life is busy, y’all. We work, we have families, we volunteer, we like to have fun and there are just not enough hours in the day. So, here I am…

The Facebook algorithm. Just saying those three words gives me (and so many other business owners I assist) the heebies! Here’s the skinny: Facebook wants to show the most impactful information to people at the…

By Lindsey Germono, Germono Advertising Company President Today’s business owners have a tough time when it comes to marketing and advertising, especially those businesses with limited advertising budgets. We work with a lot of businesses…

Do You Pin? The one social media outlet that tends to get overlooked by a majority of businesses is Pinterest. However, if used correctly it can help boost traffic to your website, blog or Instagram…

When a crisis occurs, it can be hard to see through the chaos. Planning is key to effectively communicating during a crisis. Using the trusty who, what, when, where, why, you can set yourself up…

We work with business owners that span a variety of industries. Throughout my conversations, one marketing obstacle has remains consistent, time. One of the keys to becoming a marketing ninja is planning ahead. Using an…

This week, I had the pleasure and honor of speaking in front of a group of women about networking for The Milspo Project’s “Milspo Project Live!” workshop. Such an amazing group of intelligent, beautiful women…

Trying to figure out what blog topic to discuss this week? New to blogging for your business and don’t have a clue what to talk about? I too find myself in this same predicament when…

Brand ambassadors and brand advocates can play a key role in your organization’s marketing strategy. Where do you find these folks to embody your brand and shout its greatness from the rooftops? Look no further…

Video increases conversion and engagement rates more than any other content – so why aren’t you doing more of it? Here’s the skinny on video: Videos can be pre-recorded, live, or slide-show/movie style. No fancy…

By Jennifer Garrott, Marketing Coach Spin is a dirty word in the public relations world. Unfortunately, it is the term most used to describe the work of PR practitioners. The countless hours of behind the…

You may have heard about the recent backlash of the Pepsi commercial starring Kendall Jenner. Here at Germono Advertising Company, it is against our company policy to publicly position ourselves on one side of the…

Due to the frequency of changes in social media, creating a post that results in high reach and engagement can be challenging.  Here are 3 ideas to include in your social media plan based on…

As our world continues to evolve and technology surges to the forefront, don’t let your marketing fall behind. One easy way to keep up with the changing times is to create a blog. If you…

By Lindsey Germono, Boss Ninja It is surprising to me how little we talk about the strategy behind networking on social media sites as business owners.  In fact, I’m always a little thrown back when…

When you work in advertising and marketing, you end up spending quite a lot of time on social media. Over the years, our team has developed a few pet peeves when it comes to social…

There are some people who are fantastic photographers and photo editors. I am not one of those people. Personally, I find that computer photo editing programs can sometimes be extremely overwhelming for people who do…

When I first started my blog one of the initial challenges was figuring out how I could incorporate affiliate links to my social accounts.  I did a lot of research and found a few sites…

Coming up with content for social media can be frustrating, exhausting, and time consuming. Having a social media marketing calendar that you can easily reference when you feel stuck can be really helpful.  There are…

Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to…

This year causes a lot of headaches with advertisers because it is a HUGE year for political. Per our friends at WAVY, an estimated $30 million is projected to be spent in the Norfolk market…

Handwritten thank you notes are my jam. Seriously…how many of you in my network have received one of these from me? I love sending snail mail. TIP: Just two to three sentences will do it…

The art of storytelling…try using it in your creative when you get stumped for ideas. Here’s one from me- a few months ago, one of my sorority sisters suggested I look into a networking group….

If you are reading this, chances are you have some a social media page. Did you know that each entity has strict guidelines when you use their logos? To make your life easier, I’m including…