| 6 Marketing Terms You Need To Know About

6 Marketing Terms You Need To Know About

6 Marketing Terms You Need To Know About

By Bobbie Anne Williams, Marketing Assistant

When we are asked questions about marketing, we turn those questions into social media content. Marketing industry terms are a subject we get asked about very frequently. If you are hiring a marketing agency or you’re handling your own social media marketing, then these are the 6 marketing industry terms you need to know about to understand what is happening with your content.


In social media, bio = biography. Think of it as a headline for your business. Social media platforms offer a bio section for your business because it helps a viewer understand who you are at a quick glance. It’s really important to grab the viewer’s attention, explain who you are, what you do, and how people can get in touch with you. Check right now – does your bio capture all this?


Insights are the analytics for your social media business account. When is the best time to post, where your followers are from, how old they are, and what type of posts receive the highest engagement. Insights give you all the information you need to best utilize your page and understand exactly who you are creating your content for.


Yes, it’s important to make a good impression, but here we’re talking about the social media data point. Impressions, simply put are browsers that have displayed your post/ad. This doesn’t mean someone has stopped, they could have kept scrolling but if your post was shown in their feed then it’s counted as an impression.


Reach can be thought of as an individual person. Let’s say your data shows 32 impressions but the reach shows 25. That means some followers may have seen the post more than once. But your reach is still 25. It’s a good thing if the impressions are more than reach because you want someone to see your ad or post more than once.


Frequency is the number of times an individual sees your ad. Let’s say you’re into plants, so you search for plant stores and all of a sudden your feed is filled with plant store ads. As a marketer, this is good because the algorithm is sending you ads they think you are interested in.

On the back end, a plant store would then say, “Okay, we want this person to see our plant store 3 times over a 24 hour period.” The number 3 here is the frequency number. Today we see so many ads at once! So it’s important to deliver a high frequency so people can remember your business.


This is a 2 for 1. On Facebook, you will see a follower count and Page likes. To understand your follower count, you first need to know the difference between followers and page likes. When someone likes a Page, they’re showing support for the Page and that they want to see content from it. When someone follows a Page, it means they may receive updates about the Page in their News Feed. People who like a Page will automatically follow it.

Keep in mind that even if someone likes a Page, they can still choose to unfollow it, which means they’ll stop receiving updates about the Page. That’s why we want you to focus on followers and engagements versus likes.

If you need further help with understanding to navigate and track your Insights? Join me for a one-on-one coaching session. Contact me at BobbieAnne@germono.com

Bobbie Anne Williams