30 Apr How to Draft a Successful Marketing Campaign
By: Julie Goode
Crafting a meticulously planned marketing campaign lays the groundwork for seamless execution and optimal results. Keep reading this blog for invaluable insights to elevate your strategy.
DELEGATION
Who is responsible for tasks when drafting your marketing campaign?
You’ll want to establish who will be the person on your team to perform the various marketing tasks, also called: delegation. Of course, this may change- but drafting out ideas needs to be honed into one or two people. Too many chefs in the kitchen is definitely a thing!!
CONSIDER WHO THEY’LL REPORT TO
Now that you’ve delegated someone to implement your marketing, consider who they’ll report to, what that process might look like, and help them establish expectations. They may need to run ideas for hiring by Human Resources. They might need to reach out to the website designer for edits. Do you want this person reporting every step of their day back to you? (The answer is no here, no one wants to do this- trust us)
Set up a weekly one-on-one with this individual to go over roadblocks, help where they need it, and be open to their leadership!
WHERE ARE YOU DRAFTING?
If you’ve been with us for a while, chances are you’ve come across our mentions of Basecamp. We use it daily to plan, organize, and draft social media content. This makes the drafting stage of your marketing 10x easier!
There are certainly many other platforms you can use – find the one you like and you’ll see how much time and energy it’ll save you.
WEEKLY POST SCHEDULE
When drafting your marketing content, establishing a weekly post schedule will make your life 10x easier!
Here are some daily prompts for social media posts to inspire your content: ideas.
Note: You do not need to post every day to be successful.
FACELESS MARKETING
Faceless marketing is a strategy used in social media to connect with audiences, focusing solely on the product’s value and message rather than the people behind the efforts. This is a great option for individuals who are camera shy and don’t always want to be featured in content.
NOTING THE BIG BOULDERS IN YOUR COMPANY
What are the big boulders of campaigns for your company? Is there a big event you host each year? Or are there quarterly events you want to drive traffic to? These are important to mark when drafting your social media posts or your marketing as a whole.
Plug those into the calendar, then work backwards. For example, if you host a huge Independence Day sale, you know you’ll need to ramp up to that at least 30 days ahead of July 4th. Lay out when you want email newsletters to go out, and what the deadlines are for ad copy, photos, and videos. Working on your company’s big boulders like this will help you master your marketing!
HIRING A GRAPHIC DESIGNER
Drafting out your marketing ideas and need graphics to go with those posts but just don’t have the time to sit down and learn design? Trust a pro!! It’ll save you loads of time and they’ll stay on brand for your company images so things don’t look messy.
CREATING WITHIN THE PLATFORM
When brainstorming your ideas, consider crafting them directly within the platform you plan to use. Let’s talk about Reels, for instance…
IMAGES VS. VIDEOS
What percentage of your posts are images versus videos?
When drafting out your marketing ideas, mark which ones you want to create a video for versus posting a photo or graphic. This will help you schedule the time in advance needed for creating the content.
A nice goal would be at least one video per week. We’ve found this to be the most comfortable for those just developing a social media marketing strategy.
GHOSTWRITING
As a business owner, this may seem very stressful to consider these steps. That’s why you may want to consider hiring a business, like ours, to ghostwrite content for you. At our company, we would draft out the verbiage, graphics, or photos for your content, and then all you would have to do is schedule or manually post it out. Email us to set up a complimentary consult to learn more: Info@Germono.com.
HOLIDAYS
We’ve all been there: stumped on what to post. Luckily, there’s pretty much a holiday for every single day of the year that you can incorporate! Consider researching holidays and then drafting out days that make sense for your business.
For example, July 21, 2024 is National Ice Cream Day, you could:
-Restaurant? Offer a free ice cream dessert with any entrée then mark dates for you to post out ahead of time to get that foot traffic in. Create a Facebook event for it to maximize the marketing!
-Ice cream shop? offer kids under the age of 13 free ice cream all day. See the above tips for posting ahead of time and creating a Facebook event.
-None of the above but still want to eat ice cream? Treat your staff to an ice cream party and post photos on social media.
Marketing drafting can be tedious, so if you have any questions, email us at info@germono.com, we are always happy to help.
Follow us on social media as well! We post in-depth videos and explain how to use social media platforms to grow your business.
