30 Jun Preparing Content : 6th Step of Marketing
By: Julie Goode
We are halfway through the year, which means we are halfway through the steps into developing a marketing campaign!
In case you’ve missed it, throughout 2023 we are dedicating each month to a step in how to create a campaign. So far we’ve covered the following steps:
1. Ideation & Brainstorming
2. Marketing Research
3. Marketing Budget
4. Drafting
5. Collaborations
For the month of June, we are talking about preparing marketing content. Keep reading for tips and advise on how to accomplish this step.
Gather feedback from departments of your business
After you’ve drafted your ideas and content we suggest you gather feedback from each department of your business.
It’s important to get a variety of opinions so you can make sure your campaign will run smoothly and will be executed as your colleagues envisioned.
To start this conversation ask your department:
– What can be added?
– Is there anything that could’ve been left out?
– How can I make this better?
Ask HR for weekly openings
Don’t forget to reach out to your HR department to see if they have any openings. These are great posts to mix in and is a great way to promote your openings!
Testimonials
Testimonials are easy and useful content to prepare for your social media pages. It allows you to share positive words about your business from your customer’s voices. We recommend grabbing these from your Google Business page. Copy and paste any reviews from your page into a graphic then BOOM you’ve got content ready!
Apply edits to images and verbiages
Applying edits to images before they need to publish so you don’t have to spend time applying edits on the day posts go out.
It is important that you make sure you have someone proof images AND verbiage. Here at the agency, I will draft verbiage and then send it to Bobbie Anne or Lindsey for edits/approval so we have another set of eyes on things before they publish out!
Have another person proof verbiage 
Have you ever noticed a typo in your emails after sending?? OOPS! The same thing can happen in your social media. That’s why our clients love our social media content writing services so much. They know they benefit from having professionals handle their content writing, then they take it from there to post. We offer these services and more, but if you don’t have it in your budget yet, we recommend the following steps:
1. Draft out your language you want to use
2. Insert images to go with the language
(or vice versa, swapping those steps if you’d rather have the images direct you)
3. BEFORE posting, have someone else in your company review the post to make sure there aren’t any typos and that the post makes sense
Note: You can edit LinkedIn, Facebook, and Instagram posts once they’ve gone out, but if you make an error on Twitter you’ll have to delete and retweet!
Hold meetings with PR department
One of the most helpful things you can do in your marketing is incorporate public relations in your conversations! Including them in your preparations for marketing content allows them to add any additional expertise and direction.
Clean up your Youtube Channel
You’ll want to go ahead and prepare your YouTube channel for videos you’re going to share. You can sort these videos into folders and even schedule these to go out ahead of time!
Here is a video from our feeds where we demonstrate how to do this: https://fb.watch/lt7xDsndJe/
Events
If you host workshops, open houses, in-person gatherings, or online/virtual events, you will want to prepare the registration links to ensure they are all working before publishing the event.
Here at Germono Advertising Company, we host social media workshops. You can send us a message to coordinate one for you or your organization!
Media contact list
As you prepare your marketing content, don’t forget to create a media list to distribute news and updates to! BUT WAIT…before just blasting out all of your lovely business news, reach out to each local media entity first to introduce yourself. Ask them if there are certain topics the media company is looking to cover. Prepping your media relationships will help you from feeling frantic in the future!
If you have any questions, email us at info@germono.com, follow us on social media as well! We post in-depth videos and explain how to use social media platforms to grow your business.
