24 Jun Simplifying Your Marketing
By: Jasmine Pierce
Have you ever found yourself overcomplicating your marketing strategy? Don’t make marketing your business harder than it needs to be.
Keep reading this blog to learn tips and tricks to make your life a little easier!
Have Consistent “Handles”
When you are first starting your business social media account make sure your handle is consistent. Your “handle” is the username of your social media account. Make it as easy as possible for customers to find your business online by having consistent handles. For example at Germono Advertising company, our handles are similar across all social media channels. You’re wasting your marketing dollars if it’s too difficult to find your account. Certain platforms may not have the same character limits, so try to stay as true to your business name as possible.
Create A Rhythm
Create a rhythm that works well for the time you have. We always recommend looking ahead 30 days. Add social media planning right into your regular schedule by choosing just one day a week to prep for the weeks ahead. You can do this by adding placeholders for events, holidays, etc. into a calendar of your choice to create an outline for the month. Once you have your placeholders for everything you want to post, add in the details like verbiage, pictures, and videos.
Trending Holiday Reminders
If you having trouble figuring out what to post on your social media channels. A series you could do on your channels includes using trending dates/holidays to connect with their customers. You could find light/fun holidays to incorporate like National Nail Polish Day, perfect for a salon. Additionally, you could make a post acknowledging the first day of summer.
Turn Your FAQs Into Content
Another tip is to implement having a theme on your social media. By starting a series about the frequently asked questions you get asked by your clients. Social media can seem like a beast, but it’s really just an extension of your business. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, followers should be able to connect with you as easily online as they would in-store. A simple way to make this a seamless connection is by turning your frequently asked questions into content.
Remember the basic questions:
Who are you?
What do you do?
Where do you do it?
How can you help?
Schedule your Posts
The number one tip in the social media marketing world is scheduling ahead! Social media can take up way too much time if you’re trying to go into every platform to post. Scheduling your posts allows your business to have content posted daily without having to constantly be on social media.
Facebook, Instagram, Twitter, YouTube, and Pinterest all have features that allow you to schedule your posts ahead of time. If you need help getting started, give us a call for an hourly coaching session.
I hope these tips and tricks help you along your social media marketing journey. If you need any additionally help or resources please email at firstname.lastname@example.org!