19 Sep 3 Holiday Marketing Tips for 2020
By Bobbie Anne Williams, Marketing Assistant
Want to be prepared for a major online shopping holiday season? Then you will want to be familiar with the 3 topics I’m going to talk about below. Focusing on these topics will help you successfully adjust your marketing to fit the 2020 holiday season!
E-commerce is a big promoting factor for retailers for this year’s holiday season. Digital Commerce 360 showed that in May 2020 alone, e-commerce sales eclipsed the entire online 2019 holiday shopping season numbers. This is a shopping trend that you can expect to continue on through to the 2020 holiday season.
To help market online shopping with your business, we suggest creating an online event. Online events allow you to continue to connect with your customers as they shop from home. This creates a holiday open house experience right from the comfort of their couch. If you are hosting an online event for the first time, I recommend starting out with an Online Facebook Event. It’s very beginner-friendly and is already connected with many of your customers. Once you have your online event created, you’ll want to have some activities planned for the event that your followers can interact with. Showing product demos for top items of the season, answering your top FAQs, and hosting giveaways are all ways to utilize online events to step into a virtual holiday season.
How does free marketing sound? Yeah, it sounds pretty good to me too. So, where are you going to find free marketing for potential new customers? Instagram!
Instagram suggests shops and products to users based on their engagement. That means having Instagram Shopping features linked to your business account could score you free marketing and potential customers. The 2020 holiday season is predicted to highly favor online shopping so be sure to set yourself up for success by being accessible to your customers where they are spending their time. If you don’t have your Instagram Shop set up yet, you can find how to activate Instagram Shopping here. Facebook also has a similar feature, which you can learn how to set up here. You must have a business account on both platforms to use these features.
Social Media Ads
Due to unexpected business changes caused by COVID-19, many small business owners like you began social media marketing for the first time early this year. Now, the holiday season is here and you might be considering running social media ads for the first time. Social media ads can be a great addition to your marketing arsenal, but there are a few things you know before diving in.
- Everything is easier from a desktop.
- You’ll need to make sure your Ads Manager is set up properly if you want to run ads on Facebook or Instagram.
- Boosts and Ads are two different types of promotions.
- Ads can sometimes take weeks to be approved before they are allowed to run on your page. Be sure to plan in advance!
- It’s best to consult a professional before you spend your money. There are many variables that contribute to a successful social media ad campaign. A professional will help make sure all your boxes are checked so your ad money is not wasted.
Facebook also provides a helpful how-to series to get you started. Check it out here.
If you have questions about any of these topics, or just need help adjusting your marketing to fit a post-pandemic holiday season, feel free to contact me. 30-minute complimentary consultations are available. You can reach me at BobbieAnne@germono.com