14 Mar What’s Trending For Spring 2021
By Bobbie Anne Williams, Marketing Assistant
Spring is around the corner, which means it’s time to plan your content strategy for the next quarter. Here are a few trends to look out for during spring 2021 that you can incorporate into your social media content strategy this upcoming quarter.
First, let’s start with an understanding that not every platform serves as a sales funnel, and TikTok is one of those platforms. TikTok is best used for brand awareness and community building.
And yes, I know what you’re thinking… “Isn’t TikTok just for dancing teenagers? It won’t be a good fit for my business”. As with most social media platforms, TikTok began flourishing with a young audience but has since aged up to be an app for all age groups to enjoy. With ever-growing pockets of niche content, you can find an audience for just about any topic or interest. This is a major plus for any brand that wants to start marketing on the app. However, there is something you should think about before adding another platform to your to-do list. TikTok trends move very quickly and creating content for the platform takes time. If you or your team are already crunched for time with creating content for other social media apps, then don’t feel like you have to be on TikTok. It’s always better to do well on fewer platforms than just do okay on many platforms.
So the big question is, is TikTok a good fit for your business? Be sure to make a pro-con list before jumping on any new platform.
Been hearing a lot about Clubhouse lately? If you’re a fan of LinkedIn, then you will certainly be a fan of Clubhouse.
Clubhouse is an exclusive audio-only app. Currently, Clubhouse is only available to iOS users and you must receive an invitation to create an account. Conversation rooms come and go as people launch or end them and nothing is recorded so content is purely real time engagement. The current limit is 5,000 people per Clubhouse room. As a business owner, this is an interesting platform for you to connect with other industry experts or spark conversations of your own.
Twitter is taking on Clubhouse with their own version of Clubhouse features in the works called Spaces. It is likely that the audio-only app Clubhouse has started a ripple through the social media verse with its platform the same way Snapchat did with its story feature. Currently, Twitter is rolling out Spaces to a very small group to gather feedback from a variety of communities. While anyone on iOS will be able to join a Space, only people in the small group will be able to create Spaces at this time.
9 months ago Instagram launched its newest feature, Reels. While Reels isn’t necessarily a new trend, it’s definitely still being promoted over other features by Instagram. Reels can be found in your feed, on an individual profile, on the Explore page, or within hashtags. Basically, wherever you look you’ll find Reels. If you haven’t experimented with them yet, now is the time to start.
What is social commerce? Social commerce is when the entire shopping experience, from product discovery and research to the checkout process, takes place right inside a social media platform.
The social media industry is constantly evolving to improve the user experience, so why wouldn’t that include convenient shopping with your favorite brands that you’re following? According to Search Engine Watch, social media already influences 71% of consumer buying decisions, it only makes sense to integrate the final step of purchasing the product. As consumers become increasingly comfortable with shopping on socials, set yourself up for success by setting up your social media shopping features.
User Generated Content
In 2020, we talked a lot about being authentic with your social media content. User-generated content is the truest form of authenticity! In 2021, we expect to see brands leveraging more images, comments, and feedback from followers enjoying their products or services as content. You can implement user-generated content by requesting to use images your customers tag you in or create graphics using positive comments and reviews.
I hope these trends can be helpful for your content strategy during Q2. If you have any questions about the above topics, or simply need someone to help strategize with feel free to reach out to me directly at BobbieAnne@germono.com