13 May Working With Us
Whether you’re interested in hiring Germono Advertising Company to manage your marketing or you just want an inside look at how our agency operates, listen up! We wanted to devote some time to sharing what it’s really like working with us.
Meet the Team
Germono Advertising Company is considered a boutique advertising agency because we’re smaller in size and provide more customized services that focuses on clients’ industry and niche. Our marketing team is small but mighty! Lindsey Germono is the CEO/President of the agency. She oversees all marketing efforts for the agency and for clients. Lindsey also meets, in person, with clients in the Hampton Roads area periodically to check in and grab images or videos we may need for content. Then we have Bobbie Anne Williams, the Marketing Manager here at Germono. Bobbie Anne manages all clients’ content creation, scheduling, and weekly client meetings. As a Germono Advertising Company client, you will have a relationship with both Linsey and Bobbie Anne, with both ladies as a point of contact! Together, this marketing dream team produces magnifying social media marketing results for clients across all different industries.
Consultation
So, what’s the first thing we do before bringing on a new client? We have a virtual consultation via Zoom. Zoom is a video platform that allows one-to-one chat sessions that also accommodates group calls. We use Zoom for all meetings here at the agency! We consider this a meet and greet… with no strings attached! We want to introduce ourselves and hear about you, personally and professionally. In this consultation, we want to learn as much as we can about you and your business to ensure we’d be a great fit for each other. We ask about your social media needs and goals, then answer any questions you might have about us or our services.
Before our scheduled consultation, the Germono team does a quick audit of all your business’s social media accounts to see where you are from a marketing standpoint and where you can improve. During our consultation, we then provide brief feedback on how you can improve your strategy immediately, to give you an idea of the type of approach we’d take handling your social media marketing.
On-boarding
After your initial consultation with our team and we’ve both agreed we’d be a good fit for each other, the next step is to begin our onboarding process. At this point, you can expect to receive your Germono Advertising Company marketing agreement, which is essentially our contractual obligations to one another as a client and as a service provider. Within this contract, we establish a date on which we will begin our services, payment, and the initial duration of our agreement (we start off with a 3-month minimum).
In the onboarding process, we get access to all of your business’s social media accounts, this is how we’re able to manage your social media and post content. Next, we go over our plan for launching a successful social media campaign with you, discussing things like types of posts we want to implement, frequency of posts, and more. Onboarding wraps up with us establishing an official date on which our first post will publish to your feeds. Doesn’t sound too crazy, right?
Basecamp
After onboarding, we get to the fun part… creating content! We create a content calendar for your business within Basecamp, which is the calendar tool we use at the agency. Working with us, Basecamp will become your best friend… but don’t worry, we walk you through the ins and outs of it thoroughly before handing you the reins.
In this process, we walk you and your team through the Basecamp platform, showing you exactly how it works. From there, we create all of your content, consisting of images, verbiage, and stories for the entire next calendar month. We’ll then notify you when everything’s ready for your approval before we schedule posts to go out (we NEVER post anything without the client’s approval)!
Weekly Meetings
By this point, we’re running like a well-oiled machine, creating content, having it approved, and posting it out. Now, we have weekly meetings on Zoom with all of our clients to check in and get any updates that may concern social media. Things like upcoming sales or new products are what we like to hear about during these meetings!
In these weekly meetings, we also discuss social media performance metrics to let clients see how our work is performing in their feeds. To do this, we conduct weekly reports of each social media platform, recording the data in a Google Sheet that is then shared with the client. We record data like reach, impressions, engagement, follower growth, and more, taking averages of each to compare on a weekly basis. This lets us see how posts are performing comparatively to weeks prior.
P.S., what we really love about our weekly meetings is getting to catch up with our fantastic clients and just getting to see how they’re doing… our clients feel like family!
That’s just a little bit about us and what you can expect working with us. We want to hear about you, now! If you think you’re ready to take your social media marketing to the next level or you just want to hear a bit more about the services we offer, email us at info@germono.com. We offer complimentary 30-minute consultations to any and everyone, whether you’re simply seeking marketing advice or you’re ready to hire Germono Advertising Company!
