16 Aug 3 Twitter Features You Need To Know About
By Bobbie Anne Williams, Marketing Assistant
Many users dislike or will avoid a platform that they don’t understand. I’m here to help you understand Twitter a little better and introduce you to 3 features you may not have known about that you can use to your advantage for your business.
Did you know that you can schedule your tweets without a 3rd party app? 3rd party apps are often unreliable and require a fee to use their platform. Save your frustration, time, and money by scheduling your tweets natively within Twitter. To schedule, you’ll need to open Twitter from a desktop.
Now schedule your Tweet to be sent at a later date/time by clicking the calendar icon at the bottom of the compose box and make your scheduled selections. Then click Confirm. To access your scheduled tweets, click on Unsent Tweets from the Tweet compose box. Click here for a demo!
Topics will connect you to your target audience and help you research your industry. Find popular Topics to follow at the “Topics” tab in your profile menu. Search Topics here, or follow suggested Topics in your timeline.
For example, if you own a boutique you will want to follow Fashion as a Topic to join conversations with users who enjoy clothing and accessories. For research, if you are a retailer you’ll want to follow topics that pertain to retail sales, retail news, and changes within the retail landscape. This will help you pivot marketing and messaging!
A List is a curated group of Twitter accounts. You can create your own Lists or follow Lists created by others. Lists can be a great way to organize your Twitter marketing focus. For example, Germono Lists might include marketing experts, potential clients, and top podcasters.
To add an account to a List, simply click or tap on the dropdown menu on the right side of a Tweet. From there choose which List you would like to add to.
Take a day this next week to evaluate your Twitter strategy, and implement these features to organize and focus your Twitter marketing. If you need help, feel free to reach out. I offer 30-minute complimentary consultations, email me at firstname.lastname@example.org to schedule a time.