30 Sep Step 9: 8 Tips When Pivoting Marketing Strategies
By: Julie Goode
Social media marketing is ever-changing, and it is important to stay current with the latest trends and platform features. As new features become available and audiences shift, strategies that once worked well may no longer be effective. In these situations, it is important to pivot to different strategies that better align with your goals and audience. Whether you need to adjust your strategies, remove outdated posts, or explore new platforms, pivoting allows you to experiment and find what works best for your brand. Keep reading for eight tips on the pivoting phase of your marketing campaign.
1. Eliminate Strategies that aren’t working
We recommend analyzing the effectiveness of your marketing strategies during the pivoting stage.
Some strategies you may want to consider:
– Nixing social media platforms: you don’t have to be on every social media platform. The platform you are using should be beneficial to your niche.
– Posting overly edited photos: overly editing your photos can come across as unauthentic. Focus more on realistic and/or unedited photos.
– Creating giveaways: you might have seen an increase in metrics from a giveaway you hosted, but did it increase sales?
– Using non-specific hashtags: your content may get lost in unrelated content if you’re using a hashtag that is too general.
2.Check if you have any outdated posts
Do you happen to have any old posts that may no longer be relevant? Maybe HR has filled that position you shared or is not hiring at the moment. Check to ensure any paid or organic posts are current and remove any that are outdated.
3. Remove outdated content
It’s important to keep up with changing trends and remove any outdated information and strategies. This step is crucial because if you’re unable to do so, you won’t be able to pivot to a more successful strategy. Remembering to stay current is key to success.
4. Ask yourself which campaigns have ended
marketing tactics. You’ve already analyzed your marketing campaign, so now you can begin implementing the techniques that worked best.
5. Adjust your budget
When pivoting marketing strategies, it’s important to adjust your marketing budget accordingly. Depending on what you are pivoting to, you may need to allocate more resources to certain areas of your marketing strategy, while reducing or eliminating spending in others.
This may involve reallocating funds from less effective campaigns to those that are delivering better results or increasing overall spending to take advantage of new opportunities. By monitoring your results closely and adjusting your budget as needed, you can ensure that your marketing efforts remain effective and efficient, even as you pivot your strategy to meet changing needs and market conditions.
6. Keep in mind that social media platforms are constantly changing
You might find that you need to change with the times. Take Twitter for example (er…we mean X now, old habits and all). If you are using the platform, how have the platform changes affected your business posts? Are you seeing a decrease or increase in metrics over the past year? If you’re not getting traction from a social media platform, pivot to one that is receiving traction.
7. Keep up with updated features
Keeping up with the ever-changing features of social media platforms is essential. This can involve adapting to different post sizes or types of content that are favored. Keep an eye out for updates and new developments to make sure your content stands out!
8. Ask yourself if you are reaching your goals
You might not always meet your goal requirement. If the initial strategy fails, it allows you to move on to another strategy and pivot toward success. If your new strategy works, you can pivot and improve it even further.
By being flexible and adaptable, you can respond quickly to changes in the market and stay ahead of the curve. If you’re looking to improve your social media marketing efforts, remember the importance of pivoting. If you have any questions regarding marketing, email us at info@germono.com.
