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By: Julie Goode Embarking on a successful marketing campaign requires a solid foundation laid through effective marketing research. In this blog post, we'll explore seven essential tips to include in your marketing research strategy. Whether you're...

By: Julie Goode Localizing your business is an important strategy that should be implemented because it allows you to tailor your company to match your community. In our blog today we will be providing tips to...

By Bobbie Anne Williams, Marketing Assistant For the month of October we fought to help you conquer your fears of the top 13 Marketing Monsters that business owners, like you, face everyday. Here is the full...

By the whole Germono team! Yep, there's an app for that! This week the Germono team is coming together to give you the inside scoop on our favorite apps to use for content creation. Bobbie Anne: I'm the...

Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles: