15 Apr Spring Cleaning
By Justice Abbott
It’s about that time… spring has sprung, giving you the perfect opportunity to do some much-needed spring cleaning for your marketing! We recommend “cleaning” your social media accounts to make sure you’re doing what’s best for your business. Here are some quick tips on ways you can clean up your marketing and prepare for the remainder of the year.
Conduct an Audit of Followers/Following
When’s the last time you took a look at the accounts your business is following and the accounts following you? It’s been a minute, right? During your spring cleaning focuw, this is something you’ll want to do. It’s easy to forget about these details but it’s important to revisit it every once in while.
It’s likely that you’ll discover you’re following some inactive accounts or accounts that are no longer relevant to you or your business. The same goes for accounts that follow you. You might notice that a good portion of your followers are spam accounts, so it’s good to clean those out to keep your numbers reflecting accurately.
Review Top Posts
Reviewing your top posts provides you with information about your current marketing strategy, telling you what’s working and what isn’t. Instagram lets you choose which metric you want to look at to determine your top performing posts. You can look at this by reach, engagement, or just about anything. Identifying which types of posts perform well in your feeds and which types are not doing so great gives you a good idea on how to continue planning your marketing for the rest of the year.
At the same time you’re reviewing your top posts, it’s a good idea to also take a look at which posts didn’t perform so well. If that infographic you were certain was a hit in your feeds barely received any engagement, maybe you should consider taking a different approach the next time you want to share that type of information. Reviewing the performance of your posts gives you a ton of organic, valuable feedback!
Update Highlights and Bio
Review your bio (about section) to make sure all the information is still accurate. Did you change your business address or get a new contact number? It’s time to update that! Checking this information regularly ensures that your followers will always know exactly how to reach you and where to find you. This way, you avoid sending prospective customers to inactive phone numbers or emails, which in turn, will likely cause you to lose business.
Updating your highlights is equally as important because it’s likely that you have stories from years ago that are no longer relevant to your business or industry. Comb through each of your highlights, deleting anything old and adding your most recent content. This way, when users come to your page and just want to quickly reference your highlights, they can see your most up-to-date promotions, sales, etc.
Refresh Your Knowledge of New Features
Did you know that in January, Instagram began testing “Instagram Subscriptions” with a handful of creators? That’s right! With Instagram Subscriptions, creators can build connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the IG platform. This is just one of many new features we’ve seen so far in 2022.
As a part of your spring cleaning, take some time to research what other new features each platform is implementing this year. Facebook is rolling out an all new way to view insights soon, Twitter has implemented “spaces”, and Instagram continues to test out new story features for creators and business to use. It’s important to stay as caught up as possible when it comes to these new features because they typically change the way we can use these platforms, compared to what we’re used to.
Of course, this is just a quick synopsis of our “spring cleaning” tips but we certainly recommend doing these things at least once per quarter. It’s important to keep your social media accounts displaying the most accurate information, making sure you’re posting the best content for your audience, and staying up-to-date on new features within each platform. If you need any of these tips explained or want some help doing your spring cleaning, do not hesitate to email us at info@germono.com!
