18 Dec Targeting Previous Customers
It is common when thinking about your advertising strategy to focus on how to grow your client base. How do you increase your market presence? How do you turn a few new heads to capture...
The Germono Advertising Company Blog
06 Dec So…Why Do I Need a Marketing Plan?
Last month we discussed several ways to create marketing plans and we wanted to take a few minutes to explain why. Since we want you to truly understand their importance, today the team discusses the...
15 Nov How to Create Social Media Planning Templates
I love The Home Edit, a Nashville, Tennessee-based organization company that works miracles on the messiest of rooms. While I certainly don't have their skills when it comes to a clean closet, I like to think I...
13 Nov The Importance of Diversity in Your Content
Stock images. We use them. You should consider using them too. They help because you can mix them into your social media and/or website content. We have just a few seconds to form opinions and...
08 Nov How to Incorporate Events into Your Marketing Plan
By Lindsey Germono, President I know, I know…if you follow our blogs and social media posts, you’re seeing a ton of focus on marketing plans. These plans are important and will set the entire tone for...
01 Nov 9 Elements To Include In Your 2018 Marketing Plan
With the year nearing close, many of you probably have Marketing Plan 2018 on your to-do list. If you are struggling to sit down and work on your 2018 marketing plan, the first thing I...
24 Oct Lattes and Laptops Workshop Recap
As a supplement to our marketing coaching sessions, we offer a workshop series called Lattes and Laptops. Recent workshop topics include "Camera Ready" and "Facebook Advertising." These in-depth, highly informative workshops are a crash course...
19 Oct The Importance of Knowing Your Audience
A few weeks ago, I attended a networking event to assist aspiring entrepreneurs, giving them career advice and providing them with the opportunity to practice their pitch. An attendee of the event (who was delightful)...
12 Oct Why Hire an Ad Agency? (Repost)
We decided to reach deep into our vault and re-share a previous post to answer a simple question: Why hire an ad agency to manage your advertising? Sometimes, when we're on the fence as to whether or...
04 Oct Putting Your Best Face Forward: Basic Grooming for Professionals
A few members of Germono Advertising Company recently descended upon the wonderful Virginia Beach establishment, Pelon's Baja Grill, for a meeting, lunch, and some new headshots and group photos. Planned photos terrify me, and I ...