Brand ambassadors and brand advocates can play a key role in your organization’s marketing strategy. Where do you find these folks to embody your brand and shout its greatness from the rooftops? Look no further...
Video increases conversion and engagement rates more than any other content - so why aren’t you doing more of it? Here’s the skinny on video: Videos can be pre-recorded, live, or slide-show/movie style. No fancy equipment...
[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/5238497/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this two part Millie series of Drop and Give Me 20, Lindsey speaks with Jason Dempsey and Ken Robbins of Millie. They share their...
By Jennifer Garrott, Marketing Coach Spin is a dirty word in the public relations world. Unfortunately, it is the term most used to describe the work of PR practitioners. The countless hours of behind the scenes...
You may have heard about the recent backlash of the Pepsi commercial starring Kendall Jenner. Here at Germono Advertising Company, it is against our company policy to publicly position ourselves on one side of the...
[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/5216406/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] In this episode of Drop and Give Me 20, Lindsey speaks with Amy Shick & Lauren Rothlisberger of Millie to find out what it was...
Due to the frequency of changes in social media, creating a post that results in high reach and engagement can be challenging. Here are 3 ideas to include in your social media plan based on...
[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/5187880/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] This segment is the fifth and last of a 5 part series dedicated to our active duty service members transitioning out of the service and...
[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/5154046/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] This segment is the 4th of a 5 part series dedicated to our active duty service members transitioning out of the service and starting their...
[iframe style="border:none" src="//html5-player.libsyn.com/embed/episode/id/5153969/height/100/width/480/thumbnail/yes/render-playlist/no/theme/standard/tdest_id/425105" height="100" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] This segment is the 3 of a 5 part series dedicated to our active duty service members transitioning out of the service and starting their...