10 Feb Social Media & Networking
By Lindsey Germono, Boss Ninja It is surprising to me how little we talk about the strategy behind networking on social media sites as business owners. In fact, I'm always a little thrown back when a...
Germono Blog
19 Jan Our Top 7 Social Media Pet Peeves
When you work in advertising and marketing, you end up spending quite a lot of time on social media. Over the years, our team has developed a few pet peeves when it comes to social...
12 Jan Our Favorite Mobile Editing Apps
There are some people who are fantastic photographers and photo editors. I am not one of those people. Personally, I find that computer photo editing programs can sometimes be extremely overwhelming for people who do...
06 Jan The Beginners Guide to Affiliate Programs
When I first started my blog one of the initial challenges was figuring out how I could incorporate affiliate links to my social accounts. I did a lot of research and found a few sites...
14 Dec Sample Social Media Marketing Calendar
Coming up with content for social media can be frustrating, exhausting, and time consuming. Having a social media marketing calendar that you can easily reference when you feel stuck can be really helpful. There are...
11 Oct Take Your Press Release From Passed-Over to Published!
Let’s be honest here: most standard press releases are never read by the media contact or the prospect you desire to read it. Most releases are submitted on ‘blast’ – distributed in mass form to various outlets of assorted demographics and audience – speaking to, well, no one in particular really. Kind of a Hail Mary pass for generating buzz. A press release for your business plays two roles:
24 May Politics- How a Political Year Impacts Advertising
This year causes a lot of headaches with advertisers because it is a HUGE year for political. Per our friends at WAVY, an estimated $30 million is projected to be spent in the Norfolk market...
28 Oct Handwritten Thank You Notes
Handwritten thank you notes are my jam. Seriously...
27 Oct The Art of Storytelling
The art of storytelling...
22 Aug How to Add Social Media Icons in your Email Signature
If you are reading this, chances are you have some a social media page. Did you know that each entity has strict guidelines when you use their logos? To make your life easier, I'm including...