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By Cali Pinkstaff It's 2020 where endless filters, ring lights, and staged photos are the norm. Unfortunately because of this, authenticity often gets pushed to the side for individual's vanity metrics - aka 'likes'. I know,...

By Molly Vivian, Social Media Intern Let’s face it, we fell in love with social media platforms to connect with the people we know and then to be entertained and informed. It is a highly personal...

By Agency Manager, Cali Pinkstaff We know we the majority of what we talk about is social media and social media presence. In a digital world, human interaction is (sadly) becoming a thing of the past....

This week we've been talking about "target audience". What does that mean? Target audience: Particular group of people, identified as the intended recipient of an advertisement or message.   When marketing your business, you always want to start...